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Lorraine Ball
Lorraine Ball is passionate about small business, creativity, and growing the Indianapolis biz community
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how effective is Social Media is as a customer service tool.
http://socialmediatoday.com/lewy...
via Social Media Today
March 6
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Companies in all industries are trying to capitalize on the Big Data revolution...
http://blogs.hbr.org/events...
via
http://hbr.org/
March 6
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With so many conferences and events to go to, how do you decide what's worth the time?
http://www.roundpeg.biz/2013...
March 6
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"Let's not be a marketing company anymore and just be a vampire killing team."
#AtThePeg
March 6
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To find out more about @
nilanealy
, follow @
twentytwo_llc
, visit
http://www.twentytwo.biz/
. Get in touch!
#MTFW
March 6
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Beware of faddish logo elements, like swooshes. Your logo should be timeless and have the possibility of evolution.
#MTFW
March 6
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Color and logo should tell your story. If you're a very conservative company, maybe don't use hot pink and lime green.
#MTFW
March 6
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From the janitor on up, every employee in your company should have a clear idea and investment in what the company does.
#MTFW
March 6
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Branding starts with culture. Your culture becomes your brand. Internal values become external.
#MTFW
March 6
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You don't have to be a huge company to have a brand identity. It's about setting expectations and delivering on them.
#MTFW
March 6
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Branding makes every employee a walking billboard. Turns everyone into a brand ambassador.
#MTFW
March 6
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Brand development is not a marketing strategy--it's a corporate strategy that influences every part of your business.
#MTFW
March 6
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Dream rebrand for @
nilanealy
: rebrand USPS. Take them back to basis and remind them of who they're trying to serve and how.
#MTFW
March 6
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Example: Apple's brand ID used to be a "hippie nightmare," is now sleek, but it's still about innovation and beauty.
#MTFW
March 6
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Try not to rebrand, but instead to evolve. Stay true to your core, but shift with the market.
#MTFW
March 6
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Major brand changes start with research, but it's always still a risk. Sometimes it pays off, but it can take time.
#MTFW
March 6
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A brand is about who you are, but also about how you're different from your competitors.
#MTFW
March 6
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You always need to be aspiring for something in your business, determining who you ultimately want to be.
#MTFW
March 6
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4 questions you must answer re: brand: Who are we, what do we do, why do we do it, what are we capable of becoming?
#MTFW
March 6
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Brands aren't just about pretty pictures; it's about motivating people to do something.
#MTFW
March 6
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Today we're live with @
nilanealy
of @
twentytwo_llc
. Nila is a certified brand strategist.
#MTFW
March 6
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We're live with @
nilanealy
at 10:30. Questions about brand development? Tune in!
http://www.blogtalkradio.com/roundpe...
#MTFW
March 6
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Branding is more than a logo! Learn to create memorable, complete brands with @
NilaNealy
on
#MTFW
:
http://www.roundpeg.biz/2013...
March 6
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Maximizing business ROI becomes simple when you learn from your mistakes
http://socialmediatoday.com/techgai...
via Social Media Today
March 6
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Worth The Time -
http://www.roundpeg.biz/2013...
March 6
from
Indianapolis Marketing | Web...
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Logo: A Rose By Any Other Name
#constantcontact
http://myemail.constantcontact.com/Logo---...
March 6
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How to Start Your Website Construction Project
http://socialmediatoday.com/mike-al...
via Social Media Today
March 5
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Thinking About a Social Media Fast? Be Sure to Make the Most of It!
http://socialmediatoday.com/deborah...
via Social Media Today
March 5
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"You can't just go around asking people their names!"
#OHAtThePeg
March 5
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Awesome post on how we use @
formstack
. Our business really does depend on it!
http://blog.formstack.com/2013...
March 5
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