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Lorraine Ball

Lorraine Ball

Lorraine Ball is passionate about small business, creativity, and growing the Indianapolis biz community
how effective is Social Media is as a customer service tool. http://socialmediatoday.com/lewy... via Social Media Today
Companies in all industries are trying to capitalize on the Big Data revolution... http://blogs.hbr.org/events... via http://hbr.org/
With so many conferences and events to go to, how do you decide what's worth the time? http://www.roundpeg.biz/2013...
"Let's not be a marketing company anymore and just be a vampire killing team." #AtThePeg
To find out more about @nilanealy, follow @twentytwo_llc, visit http://www.twentytwo.biz/. Get in touch! #MTFW
Beware of faddish logo elements, like swooshes. Your logo should be timeless and have the possibility of evolution. #MTFW
Color and logo should tell your story. If you're a very conservative company, maybe don't use hot pink and lime green. #MTFW
From the janitor on up, every employee in your company should have a clear idea and investment in what the company does. #MTFW
Branding starts with culture. Your culture becomes your brand. Internal values become external. #MTFW
You don't have to be a huge company to have a brand identity. It's about setting expectations and delivering on them. #MTFW
Branding makes every employee a walking billboard. Turns everyone into a brand ambassador. #MTFW
Brand development is not a marketing strategy--it's a corporate strategy that influences every part of your business. #MTFW
Dream rebrand for @nilanealy: rebrand USPS. Take them back to basis and remind them of who they're trying to serve and how. #MTFW
Example: Apple's brand ID used to be a "hippie nightmare," is now sleek, but it's still about innovation and beauty. #MTFW
Try not to rebrand, but instead to evolve. Stay true to your core, but shift with the market. #MTFW
Major brand changes start with research, but it's always still a risk. Sometimes it pays off, but it can take time. #MTFW
A brand is about who you are, but also about how you're different from your competitors. #MTFW
You always need to be aspiring for something in your business, determining who you ultimately want to be. #MTFW
4 questions you must answer re: brand: Who are we, what do we do, why do we do it, what are we capable of becoming? #MTFW
Brands aren't just about pretty pictures; it's about motivating people to do something. #MTFW
Today we're live with @nilanealy of @twentytwo_llc. Nila is a certified brand strategist. #MTFW
We're live with @nilanealy at 10:30. Questions about brand development? Tune in! http://www.blogtalkradio.com/roundpe... #MTFW
Branding is more than a logo! Learn to create memorable, complete brands with @NilaNealy on #MTFW: http://www.roundpeg.biz/2013...
Maximizing business ROI becomes simple when you learn from your mistakes http://socialmediatoday.com/techgai... via Social Media Today
How to Start Your Website Construction Project http://socialmediatoday.com/mike-al... via Social Media Today
Thinking About a Social Media Fast? Be Sure to Make the Most of It! http://socialmediatoday.com/deborah... via Social Media Today
"You can't just go around asking people their names!" #OHAtThePeg
Awesome post on how we use @formstack. Our business really does depend on it! http://blog.formstack.com/2013...
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