Josh

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

"Thanks for the comment and first let me say that I do not advocate setting up auto-follow accounts based on keywords. Following in the hopes they will follow you back and buy your stuff is not a good strategy. The easiest thing to do is to setup your keywords to be delivered via RSS to the feed reader of your choice (google reader, bloglines, etc). Then you can watch the flow and see if it's unmanageable, if there are overlapping results, etc. Then the best thing to do is read the tweet and see if it even warrants you talking to them. Are they talking about a band that released a song called bird feeders and have nothing to do with you? Are they relaying a childhood memory, or are they actually looking to buy a bird feeder? If you can engage them on a human level then do so, if not, move on. You need to look at the search results as possible leads and discern if they are qualified leads. By no means should any one be following anyone else JUST because they mentioned one of your..." - Josh

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

"Thank you and they are coming soon. I wanted to get them all written at once so that they would read as one constant thought broken up into 4 subjects." - Josh

""If we are not there participating in the messaging, they will have an 'open mic' to our potential students." That is a very good rason to get involved, don't want your competition to have the stage all to themselves." - Josh

"aaaaaaaaaand done. Good job Violette" - Josh

"ROI does not equal Impact. They are 2 completely different things. You don't measure impact by measuring ROI, they are NOT related. ROI is a 100% financial metric, and is only used when the end result of what you're doing is to get people to buy something. Which is why it's often a metric used in marketing and sales, the end result of what they're doing is to get you to buy more. If you're trying to do something like say increase the online sentiment of your company or product. Then what you're going to be doing is measuring impact. How much your efforts “moved the needles”. Social media is like the swiss army knife of online tools. It's a tool that is comprised of many other tools. Measuring your ROI has nothing to do with the tool it self, it's all about HOW you use it that will determine if ROI is even the right metric by which you measure your success." - Josh

"ROI does not equal Impact. They are 2 completely different things. You don't measure impact by measuring ROI, they are NOT related. ROI is a 100% financial metric, and is only used when the end result of what you're doing is to get people to buy something. Which is why it's often a metric used in marketing and sales, the end result of what they're doing is to get you to buy more. If you're trying to do something like say increase the online sentiment of your company or product. Then what you're going to be doing is measuring impact. How much your efforts "moved the needles". Social media is like the swiss army knife of online tools. It's a tool that is comprised of many other tools. Measuring your ROI has nothing to do with the tool it self, it's all about HOW you use it that will determine if ROI is even the right metric by which you measure your success." - Josh

"I have abaondoned all the twitter apps on my G1 and have moved to just using powerful mobile sites like dabr.co.uk, though Twidroid was my go to app when I used them." - Josh

"Hope you enjoyed it" - Josh

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

"Awww Roxy, you are just too kind. You're absolutely right that the more education people get in this area the better it will be and the more it will grow." - Josh

"It is true that the ultimate goal always comes down to $$$, because without it the company won't survive. The problem is that even in social media directly associating an increase in purchases with an awareness campaign is hard to do. It's true that people will buy something when they become aware of it (and is a product they would buy) but sometimes that doesn't translate to immediate purchases. If there's a new toothpaste out I want to try I don't rush down and buy it. I put it on my grocery list or just keep it in the back of my mind till my current tube runs out. With other items people may need to save up (like cars, computers, etc) and so keeping yourself "front of mind" will pay off later when they are ready for that kind of a purchase. Thanks for the comment." - Josh

"I think you stated it perfectly. It's all about goals. When I was thinking about establishing "basic" KPI's that coincide with most businesses they were things like, increased conversations, raising (if needed) and keeping apositive sentiment towards the company and other basic measurables that typically coincide with a businesses goal of having their brand be equated with quality and have a good reputation." - Josh

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

"< a href="http://www.twittfacedthebook.com" rel="nofollow"><img src="http://www.twittfacedthebook.com/img..." alt="TwittFaced">< /a>" - Josh

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous