Josh › Comments

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

"It's such a strange thing to think of my life without these things now... imagine the free time we'd have :P" - Josh

"I like your list, lots of cool new things for me to check out." - Josh

"Definitely. I'd like to chat with you about that soon, I'll shoot you an email. Also, I love the new blog design, it's fantastic." - Josh

"You're thankful for me? Aww how touching :) I really am thankful I met you as well and the opportunities and events that have come from it. It's been great to know you. Thank You" - Josh

"I agree with your sentiment Ari, and seeing the CTR (Click Through Rate) of using my own link shortener vs that of Bit.ly is what's caused me to keep using my own as the primary vs bit.ly Thanks for the comment (even though Disqus isn't posting it up)" - Josh

"Sinc Disqus is acting weird and not posting all comments I'm posting in one that doesn't seem to be able to be fixed ontheir end: Ari Herzog Step back, Josh. Imagine you're a car dealership owner. Is it more important to determine how word of mouth/marketing of your business spreads, or if cars are sold? Or, regress to the controversy about blog post views vs blog post comments and how 1% comment. Does it really matter about RT methods? No. The key is people click, read, and maybe are led to comment and/or retweet it out. But they have to click first." - Josh

"Disqus has been acting up lately and I can't unflag Amber's comment, so here it is until Disqus fixes it: Hey Josh, What a comprehensive post. Well done. My biggest bit of counsel when it comes to awareness campaigns: what are you going to do with the eyeballs once you have them? If you're planning to stop at the purchase, that's a shallow strategy in a very deep pool. Once folks are connected with you and have given you their attention, keeping it for the long haul is often about more than just promotions. It's not always an intimate friendship, but there are loads of opportunities to keep audiences engaged and active in between all the things you want them to do and buy. It's important to think that through at the beginning, or you'll get caught off guard later. :)" - Josh

"Walter, yes you are correct, it needs to be rolled out and worked on as you go. I didn't mean for this to be all done in a week. Social media is a long haul strategy and needs to be treated as such. Good points." - Josh

"Disqus is acting weird lately and not posting up some of the comments that come through and so I'm going to paste them in: Walter Adamson: Helpful, and also perhaps some idea of timelines would be helpful. Call me perhaps relaxed but I generally don't see these things happening at the speed of light. Allow one month for the "Before you start.." phase, one month for the "Setting up ..." phase, and the third month for planning the campaign based on the last phase's input, and then manage in 3 month blocks using the analytics and monitoring to continuously improve." - Josh

"Thank you, I hope they find it informative as well." - Josh

Your feedback is welcome, needed, and appreciated - Josh

I'd really like to know what you think of this post - Josh

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

"Thank you for the reply and I guess I should have clarified at the beginning that using SM in an awareness campaign is just a portion of an overall strategy. I couldn't agree with you more that once you have their attention, keeping it is not only paramount to success, but the only way you grow. If all you get is an influx of new people with no "repeat fans" all you're doing is spinning your wheels." - Josh

"You're welcome, glad you liked it :)" - Josh

"You're welcome, I'm glad you enjoyed it." - Josh

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

"It's a good list and I love Amber's posts about SM Time Management, I see this as a really good outline and frame for building a social media plan. My question is about the wins/losses. What do you mean by those? The tactics didn't work, the strategy ended up unraveling, the goals were unrealistic and couldn't be met, or something else entirely? Are the wins increased sales, the goals met and or exceeded? I assume the wins/losses you're talking about would be driven by the goals you're setting at the beginning, but I'd still like a bit more info on when you consider it a loss (negative ROI on sales based goal, dismal numbers, negative impact to sentiment analysis, etc.)?" - Josh

"It's a good list and I love Amber's posts about SM Time Management, I see this as a really good outline and frame for building a social media plan. My question is about the wins/losses. What do you mean by those? The tactics didn't work, the strategy ended up unraveling, the goals were unrealistic and couldn't be met, or something else entirely? Are the wins increased sales, the goals... more... - Josh

"Thanks Tim, I really appreciate the comments. When writing the book we were trying to keep it as focused on the core ideas and tactics as we could." - Josh

"Measuring is incredibly important. It not only helps you know where you've been and which needles you're moving, but it also helps you see where you need to go next. One thing that definitely can't be repeated enough is that ROI while very valid in a financial sense, it doesn't always apply. Look at customer service initiatives like Comcast has. There are zero sales involved and so ROI is not, and would not ever be used. Customer service and Tech support are always financial "black holes" for companies. Knowing when to use ROI is just as important as knowing what it is. MySpace has it's own niche that it caters to and locally (in SLC) there are many companies that use MySpace to speak to and communicate with that niche. 99% of those companies are small locally owned coffee shops, boutiques, record stores etc. They use bulletins to give out discounts and event tickets to their friends and they use it to build the connections with their local community. It's very valid, but has become..." - Josh

"I just found this in my Google alerts (a bit behind in checking them), thanks for the awesome review, and glad you liked to book." - Josh

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous

Posted via web from Josh "Shua" Peters' Posterous - Josh from Posterous