A Guide to Apparel Shopping --- The apparel... - RoyaltyUniverse

auto-quote: The apparel directory of dealers is an online web resource of leading manufacturers and product of apparel. Check out a huge collection of apparel marketing and enjoy a great online shopping experience of Apparel shopping. Despite the rapid growth in online sales of apparel, some consumers are still reluctant to shopping on the Internet. This may be due to perceptions of risk associated with the type and quantity of information on which to make their purchase decision. The purpose of this study was to explore the availability of product and customer service information and to examine Web site best quality. Dealer of leading apparel marketing Internet apparel retailers . A content analysis of their Web sites shows that online apparel merchants are providing a large amount of basic product information traditionally provided on , but are not providing sensory or experiential product information useful in making purchase decisions for fashion-oriented. Online merchants are providing extensive customer service information. Basic Web site quality components are evident on most apparel Web sites, but entertaining and aesthetic features that can differentiate a merchant from competitors are being used sparsely. Is the first part of two-part paper which deals with behavior of apparel shopping. This study evaluates woman's attitude as an overall inclination towards apparel shopping online via e-mail questionnaire. Its findings suggest that women generally show positive attitudes towards shopping online for apparel. Good product of online shopping, but these features deter them from buying online. The implication for online retailers is that they should focus on making the experience of online shopping more accommodating and more user-friendly. This is important because the positive features of online shopping ('convenience', 'usefulness', 'ease of use', and 'efficiency') appear to be more important than the negative features ('lack of security', 'privacy of... more... - RoyaltyUniverse from FFDirect