For the past several months I've been following EVERYONE who shows up on my view. Those are participants. People who click like. People who leave comments. I am now following 4,601 people according to FriendFeed. Yet if I look at the larger pool of who is following me there are 21,578 there. Who are these lurkers? Have I caught every participant?
- Robert Scoble
you should get me that many followers lol
- Brendon Wadey
I'm pretty sure I've caught most of the participants. Why? Because I've both begged for people to let me know and, also, because if you look at how 4,000 people link out to other people and get their audiences involved you'll see that they touch more than 100,000 FriendFeeders.
- Robert Scoble
so do you still believe there are >100K FF users Robert? :)
- Jeremy Toeman
Interesting statistic. Seems like a fairly high participation rate. I wonder how that compares to other social media sites such as Twitter as well as Blogs?
- Jeff P. Henderson
It would be great if you could compare numbers with other notables to see if this is specifically a Scoble ratio, or a more generally observed phenomenon.
- Gordon Saunders
Brendon: followers are fun, but following is more important. Someday I'll write a book about why. But, short version is that if you follow smart and interesting people they'll get you involved in interesting conversations. They'll make you smarter and more interesting. Guess what? That'll get you more followers. It's a vicious cycle. I haven't seen anyone with a lot of followers who isn't smart and interesting here (and/or a participant).
- Robert Scoble
Jeremy: yes, there are. Provably so. Just visit the "Everyone" feed and you'll see that most of those aren't in my sphere of influence. Heck, there's an extremely interesting Farsi crowd here that I can't even read, so I don't follow them for the most part.
- Robert Scoble
That is probably the most useful tip I have heard from anyone in quite awhile, it makes sense and is true. But yes followers are fun :)
- Brendon Wadey
The wonders of a larger sample size... see by that standard, I'm following 119, and have 86 following me. Since I've started using FF, I've had ... less than a dozen comments and likes combined. So if I were running these numbers, I'd say - "interaction on FriendFeed is nil - whereas interaction on Twitter is incredible"... then again, my echo chamber resides in Twitter and is small. Breaking through that is the next trick...
- Enrique Gutierrez
Jeff: on blogs the rate of lurkers is much higher. Arrington has a million RSS subscribers, yet how many of those participate in his comments? Only a very small percentage.
- Robert Scoble
Funny, I am subscribed to every single person on this thread so far, which validates that I don't have any participants who I haven't followed yet. Wonder what all those lurkers are doing? I bet that they very rarely visit FriendFeed.
- Robert Scoble
Robert, when you start going into higher numbers; any group of people becomes representative of the general demographics. This means it represents the same classes of people: 20% Leaders, 80% followers. You, Sir, belong to the former. Your numbers are representative of the same fact. I do not anticipate this to change, this is the structure of the society, how we are built.
- Parth Awasthi
@Robert, That is what I suspected. Comparing Blogs to social media sites is an apples to oranges comparison.
- Jeff P. Henderson
Scoble, your point on touching 100,000 FriendFeeders is interesting. Am comparing it to the statistic that LinkedIn shows on people connected to ones contacts..i have 13,000 contacts via the immediate 194 of mine. But purely in terms of engagement/participation am thinking FF beats LinkedIn.
- Mahesh CR
Parth: yes, but this is the first time in history where we have the names of the lurkers! :-)
- Robert Scoble
I'd love to know what they're all doing, especially the 15 people that should (by the 1:4.7 ratio) be interacting with my feed. I should hire a team of christmas elves to hook up the comments on my timeline...
- Enrique Gutierrez
Participation is also harder on popular blogs now, with many requiring registration, captchas or email confirmation steps. The harder it is to say what you want, the less likely folks are to bother.
- John
Yea there are many blogs that I go to but never comment, because I don't want to take the time to sign up for that blog nor do I want more accounts with places I might only go to once in awhile.
- Brendon Wadey
The Lost Lurkers of Atlantis. Imagine if they all decided to decend upon a comment thread all on the same day. There should be a count down or something to give it a shot.
- Micah Wittman
@Brendon That is why I wish everyone used Disqus or something where you don't have to sign up just to leave a comment. Cause I personally will not sign up.
- Mathew™ one of a kind
@Robert, I think there are plenty of lurkers that do not participate, but read as they either do not have a significant enough interest in the topics at hand or they do not agree with the views posted and do not wish to start an argument. I believe the latter was very true during the election, especially for those with Right leaning views, who were grossly outnumbered by the Left leaning points of view here on FF.
- Jeff P. Henderson
Yup and hopefully one day that is how it will be
- Brendon Wadey
I'm a lurker, for the most part, I have a hard time bouncing around to everyone's feeds. I really should consider just using FF as my main source. It's so handy.
- Chris Pugh
I certainly hope I'm not a lurker! Though I don't really participate on FriendFeed as much as I'd like. I'm actually more on Twitter and FB than FF, and I've tried to heavily integrate both only to find that I updated too much when I did that. How do you mitigate the overabundance of updates? lol
- Carlton Hackett
What would a social network with no lurkers look like?
- Ziad
Here's the problem. I bet that there are tons of lurkers who don't even sign in, or follow. So, there are now three classes of people here: 1. Participants. 2. Logged in lurkers. 3. Invisible lurkers. I bet that for every one participant there are 5 in #2 and 50 in #3. Participants are worth their weight in gold.
- Robert Scoble
Carlton and Pete: I already followed you, so you aren't a lurker. :-)
- Robert Scoble
Whats great is after commenting on this post a couple of times I've had two ppl subscribe to me in the past two minutes.
- Mathew™ one of a kind
John, Brendon, that's why I'm glad to see Disqus, Backtype, IntenseDebate & other comment mechanisms that avoid the need for that.
- Richard pancakhaus Walker
I have been added people since this convo as well
- Brendon Wadey
Very interesting, indeed. I had actually stopped reciprocating follows, this being one of the reasons. I figured that, if someone was worth following, I would see them in my view at some point. Otherwise, they are probably not active or don't have anything I want to see. I think FF may be the only service where you can do this.
- Rahsheen ™, Coach Rah
Is that called "followed by association"?
- James D Kirk
I too agree on who you follow too, it does make you smarter and I need to work on being a bit more involved as well.
- MedicalQuack
I can only think of a couple of possible explanations. I'm sure a certain percentage are just people who never took to the service and never came back. The other explanation is simple enough - in any medium where there are creators and consumers the consumers far outnumber the creators. I'm kind of surprised the ratio is that low actually.
- invariant - farewell FF
@Robert Do you know what your most commented FF post has been to date - how many comments attached? Thanks.
- Micah Wittman
Hahaha @Scobleizer I don't know about this one. Perhaps for someone that has an incredible volume of audience, sure... in fact, I'm sure there's some bell curve you can apply to an equation with enough samples from people. The attention bucket is exponential & variant significantly. such as - 8 readers on my blog, subscribed, but approximately 1000 readers a month. We need to take a sample & get some data & charts going.
- Enrique Gutierrez
Not sure there's much wrong with lurking - Usenet used to encourage a period of lurking before participation to get a feel for the group. Perhaps people are naturally doing the same thing here.
- John
I also want people to realize that just because I don't subscribe back to you doesn't mean I hate you or something. It either means your just not active enough, fill most of your feed with Twitter, Wakoopa, etc or you are just too knew and I don't know yet.
- Mathew™ one of a kind
stats is one of the hardest things to get, and get done right.
- Brendon Wadey
invariant: we always knew that the lurkers far outnumbered the participants. We saw this back in the mid 1990s on CompuServe (where people PAID to participate and read forums, so we had lots of good numbers). Back then it was 1 to 50 or lower. I bet that the real lurkers aren't even subscribing . I think FriendFeed has demonstrated that there's a third group that was unmeasurable before: lurkers who will log in to get something of value or just to try out a service before discarding it.
- Robert Scoble
1:5 particpant vs lurker ratio. That's pretty good ratio in an online community.
- Leon Ho
Another reason: in the time it took me to type my comment this post went from 2 to 40 comments. Everything that needs to be said gets said very quickly on your posts.
- invariant - farewell FF
Micah: I don't know which of my FF items was most commented on. Seems that a very high comment rate is more than 100. It's rare that I see that here. Brendon, agree, stats are full of lies. One thing that's very interesting is that I found three new people on this thread so far.
- Robert Scoble
When someone follows me, I typically look at their content and frequency of posting before deciding to follow them. As Robert said, I 'm looking for quality content also (i.e. stuff that is interesting to me).
- Jeff P. Henderson
Rahsheen, didn't you recently say "if I'm not following you back, it's my fault I'm sorry" or something like that? Which is it?
- Richard pancakhaus Walker
Brendon - I don't think it'd be that difficult. You'd have to get a small number of the few types of Internet people out there... all in all - you could probably run this experiment with (arbitrarily) 24~ people's stats
- Enrique Gutierrez
from twhirl
Leon: the problem is I don't know the real "lurker" numbers because I can't see FriendFeed's true traffic for my posts. So, there might be 5-100 more "unregistered" lurkers here that we can't see, which would bring down the ratio more to be closer to blogs.
- Robert Scoble
Those numbers are more in line with what I've seen moderating forums and in ecommerce conversion rates. There will never be anything with NO lurkers because there are so many who are afraid to say anything. Forcing people to log in or sign up is a major participation killer, so anyone serious about increasing participation really needs to remove those obstacles.
- Internet Strategist
I've already had two people subscribe to me since this thread started.
- Jeff P. Henderson
I tend to work the opposite way around - I'll subscribe to somebody when I see an interesting post/comment, but unsubscribe later in the rare case that I find I can't cope with their content.
- John
I just finally got a TypePad account yesterday because I really wanted to leave a comment in a blog that required one. The first comment I made was suggesting they remove the requirement to log in. To the blogger's credit he immediately DID remove it AND followed up with me. What we do - every little improvement - makes an enormous long-term difference.
- Internet Strategist
I do a lot of lurking, and I follow a lot of links and Google a lot of things that I've never heard of before. That's how I ended up here, it's also how I found Twitter. I think sometimes it's networking or info overload that causes people to abandon communities or services they've joined or spend more time reading than commenting. It's easy to end up out of your depth.
- ilene
I don't even remember how I found out about Friendfeed. I think it was through Twitter. Hell I don't even know when I joined. Just know that it was sometime in the middle of July...I think.
- Mathew™ one of a kind
@ilene, that is exactly the value of following interesting people on FF. Once you do that, participation is inevitable unless one is very shy.
- Jeff P. Henderson
I also found it through twitter, didn't use it for awhile and just started using it quite abit now, starting to really like it :)
- Brendon Wadey
Friendfeed really is something, I have just spent an hour using this application (yes I consider it an app) and have really been enjoying myself. :)
- Brendon Wadey
Robert: Right. I wonder at what point a high comment count precipitates branching off onto a new FF post or even something longer format (I have had the urge before, but shrug it off b/c the immediacy loses steam). I've noticed you springboard to a blog post at times, but my recollection holds that it's related to a convergence in your broader experience and not specific to a frenzy of response (measured by volume of comments).
- Micah Wittman
@Jeff I've tried that on Twitter, but at least here it seems likely that even if you don't have a direct connection to someone already that you might still get a response. :)
- ilene
I know the blog posting series I want to read: a system to regularly make the rounds of all the appropriate Social Networking sites, keep multiple blogs updated, and stay on top of it all.
- Internet Strategist
I originally viewed friendfeed as a way to keep up on postings throughout the web from the people I enjoy following. I added links to some of my own sources but didn't really expect anyone to follow me. I think a lot of people use friendfeed analogously to an RSS reader but grouped by people instead of websites.
- invariant - farewell FF
Checked email. 2 FF subscribes and a Facebook friend request to boot (I may get to that one in a week)
- Micah Wittman
One thing I have noticed regarding the number of comments and participation on a post is, that it is not only related to the level of interest, but is definitely dependent on the time of day, who, and how many people are on FF at the time. i.e. Friday night is a good time to post if you want interaction.
- Jeff P. Henderson
I would bet a lot of people signed up once to check it out and never came back. There are a lot of ways the site could improve for first-time users, which would improve retention.
- Louis Gray
Posting is good. Interesting posting is better. I prefer people who post when they have something to say, rather than just to participate.
- Alexandros Georgiadis
Louis: I bet a lot of people visited it from my blog once and didn't even sign up. Getting people to participate really is difficult, isn't it?
- Robert Scoble
lol @ Jeff P. Henderson - you know what that says about our social lives
- Internet Strategist
@ Louis, that is very true and has been discussed many times here. New FF users do not have a very good experience the first time they use the service until they are following several active people. Those who do not understand this may move after their first visit.
- Jeff P. Henderson
What is even more interesting is people who answer me over on Twitter but won't participate here. That, too, is interesting behavior.
- Robert Scoble
Robert started this by posting the comment to Twitter and here. Does anyone know if he has written anything on Social Media strategies like that one? Or know of anyone else who has? One thing FF could do to improve usability is to put the comment option at the bottom too instead of just at the top.
- Internet Strategist
I second that, Internet Strategist. "Comment" at the bottom, too!
- Alexandros Georgiadis
Plus, no going to the top of the page after subscribing to someone.
- Alexandros Georgiadis
Yep, my scrolling finger is getting mighty sore on this thread.... ;-)
- Jeff P. Henderson
For new FF people, I think there should be a part 2 to that lovely video I remember seeing when I first joined. Like a Top 10 list of things to do once on FF. And some recommended followers as well. That should get you off to a running start.
- Amani
Thanks Jeff. Just what I needed. I just figured out how to import my blog feed and to filter anyone's feed to see just their blog posts. How can they be sharp enough to make those easy and not put the comment option at the bottom?
- Internet Strategist
I rarely log in to FF to participate as most of my social circle hasn't adopted FF, let alone Twitter yet. However, I was on FF before you, and for a while I had an 'imaginary' Scoble set up to follow. Now I use the comments feature of the Facebook news feed like I would FF. I don't have time to participate everywhere, so I usually participate where my closest-knit social circle is present. Not sure what kind of a 'lurker' that makes me, but hopefully that gives some helpful insight.
- Mike English
Oh, and I saw this first on twitter, but for once came over to comment.
- Mike English
I just started following you about a week ago only on freind feed. It's really neat to see that you are taking the time to see who all of us are so to speak.
- Enriqueta
I suspect that everyone uses SM sequentially instead of all at once because there are too many. Based on this FF exchange has been far more illuminating than Twitter so far. What we need is a tool that automatically logs in a particular persona to each site. One that we can configure to present links to all potential places to visit and drag and drop them to the priority we prefer. Ideally it would allow a large number of personas and easily switch between them. (That could be a programming challenge.)
- Internet Strategist
Mike: cool, welcome back. I am on Facebook more lately too, but the quality of the conversations are decidedly different, which I find interesting (although the participants have a lot of overlap, which also surprised me). Enriqueta, welcome, hope to see you more!
- Robert Scoble
My info-stream comes mainly from the nexus FriendFeed - Greader with Twitter as the connective tissue. Even when I'm bounced to a source site (blog, news), all of my dialogue (comments, chat) has moved to the FF space. But the trickle down (or up) effect from comments being moved between platforms (blog> Greader> FF> Twitter> blog...) has de-centered the conversation. New protocols to structure this ecosystem (where & under what circumstances to leave a comment, start a conversation) are emerging.
- Brad Kligerman
I can't participate in all smart conversation initiated by all friendfeed's smart guys.. even though I want to.. therefore I lurk..
- Pico Seno
@internet Strategist, Subscribe to Louis Gray here on FF and you well see all of his new articles as soon as he posts them.
- Jeff P. Henderson
I already did but thanks for the suggestion (in case I hadn't figured it out yet). I subscribed to you too. Thanks for the assistance and I do hope you'll visit my blog. It is at http://GrowMap.com and I added it to my feed here so you can get an idea what I post about there. (Filtered posts at http://friendfeed.com/growmap...)
- Internet Strategist
Hmm, I have an even lower participation rate. For every participant, there's at least 6 nonparticipants. @Robert, do you look for new participants in the public feed?
- Tanath
Tanath: yes, I do look there often to see if anyone is doing something I'd be interested in.
- Robert Scoble
I'll wager (fairly heavily) that "lurkers" aren't really even "lurking". Let's face it, if you like FF, it's fun to be engaged, but why on Earth would you just "watch" all this chatter? Seriously, I cannot think of a worse hobby than "I lurk on FriendFeed"...
- Jeremy Toeman
@Jeremy - I disagree. Lurking on FriendFeed can be quite fun, entertaining and informative (not that i'm a lurker). My guess is the lurkers don't read through all the "chatter" but rather skim through and find interesting links and information they may be, or may not be, looking for.
- Justin Korn
Interesting discussion. I'm very new, Twitter and FB about a month ago and FF this week. Still finding my feet or rather still trying not to put my foot in my mouth when commenting. Must get over that and just go for it. Would say I've never seen anything like this before but then, as I said, am new to social media anyway so what do I know. Great being here, already inspired a new work of art :)
- Nicola Quinn
Talk about being super-transparent in a way.
- Ms. B
Ditto @Mike English: "I rarely log in to FF to participate as most of my social circle hasn't adopted FF, let alone Twitter yet. I don't have time to participate everywhere"...and I am pretty much shocked that some people do. My ex-husband, a programmer, and his crowd all Twitter, which is interesting to follow because he and his friends are very smart and all involved in technology,...
more...
- Colleen
Colleen I agree, it's a strange but interesting world here with few rules which makes it both refreshing and quite exciting. And I love the new topics I've been able to explore which I wouldn't bother looking into any other way. It's also great to be able to reply in more than 140 chars here.
- Nicola Quinn
Jeremy: there are a wide variety of reasons that people would lurk here. Did you know that lots of these threads are showing up on Google now? So, people are finding them on Google, reading them, deciding they are lame, and moving on. Other people are hearing about various things here over on Twitter. Others are hearing about them from various blogs. In fact, if you visit my blog you might see my FriendFeed item on my blog. Are you a lurker? Hmmm.
- Robert Scoble
Robert, shouldn't you be asleep, or packing or something?
- Nicola Quinn
i think you are doing it wrong robert ;)
- Chris Hofmann
I've been frustrated lately with lack of purposeful dialog with me on Facebook and Twitter, even though I've been doing everything I can to get some type of interaction. I'm hoping FF will be the answer I'm looking for in finding actual participants and making true connections.
- Jannifer @wordsforliving
Chris: of course I'm doing it wrong. That's why I'm following all of you so I can learn the right way to use this darn contraption. Jannifer, welcome, will be looking for you. Nicola, already packed. Sleep? Um, would like to, but got this stupid expense report I'm finishing up.
- Robert Scoble
I signed up because it sounded like a cool idea, really. xD Nowadays I just link people to my FF account and let people find my other social presences from there. It's much more simple for me, in that way.
- Neurario
Can't find who said, why would anyone want to add people they don't know? That's exactly why I joined here to find some new cool friends and repattern my aging neurons with some stimulating ideas and conversations :)
- Nicola Quinn
Bon voyage Robert, have a great trip, Spain is fantastic and hope your expense report didn't give you too much of a headache.
- Nicola Quinn
Lurking is always necessary for a beginner. People learn to participate in time. It's like high school on the net.
- Phil Boiarski
I am not sure your analysis of the lurker stats stands up. Obviously for your feed it is true but to generalize is probably not appropriate. There probably a number of reasons why people lurk on your feed but participate otherwise. First is that comments on your posts tend to get very noisy, very quickly making it difficult and time consuming to participate other than a quick scan. Second is that a lot of FF do not have English as a first language making it even more difficult for them to participate.....
- Brian Sullivan
That gives another really good reason why something like FF is so good. People who don't know English or even another language they could spend there time reading people's posts and even asking questions, and could possibly help them learn that language.
- Brendon Wadey
There may be others as well but they don't immediately come to mind. I think to judge participation you need a broader set of data. How many FFers are there? How many have ever participated? How many have participated in the last day, week, month? I am thinking that participation on a broad scale might be even more than you 4.69 stat indicates.
- Brian Sullivan
You are right, and if you look back into the comments as I said earlier that one of the hardest things to get and to get done right is stats, it's almost impossible to get depending on what you are looking at. But yes, if you can get that information it would show a better picture, and probably would be much more.
- Brendon Wadey
Another problem with using your posts as a gauge-- because of the stupid FF bubble algorithm this post has stopped rising to the top even though comments and likes continue to be added. Even with your posts the participation rate might be higher if this was not the case.
- Brian Sullivan
Echoing a lot of comments here w/ my own take: I'm a sysadmin & programmer on Twitter & FF for a couple months. Believe it or not, none of my family friends or colleagues use either so I have been lurking until I got a feel 4 how it works and until I felt I had something worth saying. To me, there are so many out there that comment and participate with nothing useful to say. I would rather be a lurker than one of those guys!
- Brendten Eickstaedt
As someone who would consider themselves a lurker, I agree with HealthMash. There is quite a bit of participation that adds nothing to the conversation.
- Joseph Ferris
Yes absolutely. What isn't useful, at least 2 me, are comments from people who clearly just want their name out there. As Jim Rome says "have a take and do not suck!"
- Brendten Eickstaedt
2 me FF most useful as the aggregator of my info-stream. I first found of b/c I am on so many social sites I can't keep them all straight. Just point people 2 FF and be done w/ it. Until a couple of days ago I didn't read a single comment or follow a single person. I did use it to find the info streams of other interesting people tho but never followed them. I guess that makes me one of @scobleizers invisible lurkers!
- Brendten Eickstaedt
Yes like others, I get responses not here, seems few people I know are on FF. Interestingly I get more feedback via Facebook via the Twitters I do than Twitter, problem is I'm not getting complaints from FB people about me 'flooding their feed'. If I disconnect Twitter and FB it would literally be like cutting the rope to Facebook, I find little there except the group I know IRL and responses/dialogue to keep me there - games and apps and groups don't do it for me.
- Tim
I actually think part of the problem is there are too many social media sites - competition is spreading groups far too thinly - why I've never signed up to Bebo and delayed with Facebook and Twitter, and only recently signed up with LinkedIn. I felt I had too many others (Livejournal, Podcasts, Myspace, RSS feeds, forums etc). It's only recently I felt those apps had a maturity and enough followers in people I know personally to go for them. Twitter I think has a LONG way to go in that department.
- Tim
Word of mouth and first impressions mean a lot. It took a few enthusiastic comments regarding FF for me to check it out - and I had to make the commitment to try it. It's also nice when the service is clearer - such as the '25 uses for FF' etc posts. Those are great - not everyone will find those. It's important when you're importing what others say. It nearly got me disowned for embarrassing a family member once - and caused us both to quit that particular networking site.
- ilene
I have to agree with Tim on two points. A lot of the members of my site and listeners to my show are not into a lot of these newer social media sites, which is somewhat ironic given that they are techs who do gravitate around two of the oldest forms of social networking on the net - BB forums and newsgroups. Also, these sites are now so numerous the entire arena can be overwhelming.
- Rick Savoia
I wonder if that 4.69 number will go down over time as some people move from lurker status to interactive status? FF isn't for lurkers it's for conversations and not passive users. Lurkers should stick to TV, radio, and other one way media outlets.
- Jeremy Campbell
from twhirl
I think you have missed people. Unless you stop unfollowing from time to time. Perhaps, the comments or likes disappeared before you had time to see.
- MaryAnn Chick Whiteside
I decided to do a little research with FFHolic and it seems the participation rate is around 80% - http://blog.justinkorn.com/index... - right on target with Robert's numbers
- Justin Korn
I think your discovery of such a high "participation" rate just goes to prove that FF is still in the Early Adopter phase. Those 100K or so that are using it, are USING it!
- James D Kirk
i wager 25K "active" users. #1 user = scoble (~19K subs), #1 room = rww (~3K subs). seems hard to believe that there would be any more than that...
- Jeremy Toeman