Richard Stacy

Here is a good case study. It demonstrates why you should see social media "things" as tools, not media requring of a different stragey for each. Social media is not about channel / media, its about message and destination. - Richard Stacy

Look at the graphics in this post. It marks a trend that will accelerate - the shift out of web sites (places) into social media spaces - social media being all about the shift from place to space. This will spell the end (ultimately) for SEO but social search is not really the best name for what will replace it - since the act of search won't be the central activity. The key act within social media will that of asking the question, rather than searching for an answer (small but important difference) - Richard Stacy

Bringing Twitter into LinkedIn is much more sensible that Facebook's attempts to replace Twitter. Twitter is an infrastructure. You get its benefits by incorporating it - not by trying to build your own (unless you can build something that is much better) - Richard Stacy

This is an important issue. Bag your twitter territory now - even if you don't do anything else for the time being. Remember - Dominos Pizza is not @dominos in twitter - it is @DPZInfo. Not good. - Richard Stacy