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The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model | Magazine -
December 15, 2009
This is very interesting. It highlights what I say about the importance of switching from buying media to making media. And the media (content) you should make is the polar opposite of crafted one-to-many mass messages. It is highly niche and provides answers to specific questions. Every organisation should apply the Demand Media approach to their business and start making this type of content to populate their content warehouse -
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