Richard Stacy › Comments

More on the search driven content phenomena. The significance of this, outside of search, is that it demonstrates "the content people want" - i.e. the content all organisations should be producing (i.e. not ads) - Richard Stacy

This is very interesting. It highlights what I say about the importance of switching from buying media to making media. And the media (content) you should make is the polar opposite of crafted one-to-many mass messages. It is highly niche and provides answers to specific questions. Every organisation should apply the Demand Media approach to their business and start making this type of content to populate their content warehouse - Richard Stacy

A case study of an organisation that had not made its crisis procedures social media compliant. Traditional crisis management had the assumption that you could engineer down-time within a crisis, when you could plan and prepare. Indeed, creating this space was what old-fashioned crisis management was all about. That has now gone - requiring a new process adapted to constant, real-time exposure. You can only survive such an ordeal with considerably greater preparation http://richardstacy.com/2009... - Richard Stacy

Here is a good case study. It demonstrates why you should see social media "things" as tools, not media requring of a different stragey for each. Social media is not about channel / media, its about message and destination. - Richard Stacy

Look at the graphics in this post. It marks a trend that will accelerate - the shift out of web sites (places) into social media spaces - social media being all about the shift from place to space. This will spell the end (ultimately) for SEO but social search is not really the best name for what will replace it - since the act of search won't be the central activity. The key act within social media will that of asking the question, rather than searching for an answer (small but important difference) - Richard Stacy

Bringing Twitter into LinkedIn is much more sensible that Facebook's attempts to replace Twitter. Twitter is an infrastructure. You get its benefits by incorporating it - not by trying to build your own (unless you can build something that is much better) - Richard Stacy

This is an important issue. Bag your twitter territory now - even if you don't do anything else for the time being. Remember - Dominos Pizza is not @dominos in twitter - it is @DPZInfo. Not good. - Richard Stacy

This could be the start of something big. Google's biggest problem to datehas been the inability to penetrate social media. It looks like they are doing this hand-in-hand with trying to own people's individual social connections (i.e. Google Profile). Can see the commercial rationale here, but trying to build this wall around things could limit its social acceptibility and therefore use. There can't be conditions attached to search - Richard Stacy

This is what i call a web1.5 idea - i.e. basically a traditonal mass audience idea that uses social media channels for distribution. Interesting to watch - it may well be that its social components will not be sufficient to make it really work in these channels and it will become another one of those beached whales - a mass media idea washed-up on the social media coastline. But maybe not. - Richard Stacy

This could be interesting. Real-time monitoring is where it is at. It is Google's greatest weakness - Google only searches places, not spaces (conversations). The fact that an organisation with Microsoft's clout is entering the space is higly significant - Richard Stacy

Review of the implications of Twitter securing new investment. Whether Twitter is over-valued is difficult to say. It is almost certainly in-correctly valued because the money boys haven't yet worked out a way to value social media properties other than as traditional media 'real-estate' platforms. Twitter, like Facebook, is an infrastructure - a utility. It is not a web site or a content platform. - Richard Stacy

Interesting but ... I get the feeling this isn't going to work because it seems to sideline the main stream of conversation. Getting the conversation to flow through a service such as this is the problem - illustrated by the fact that you have to build the channel for each organisation participating. Anyway - worth further investigation - Richard Stacy

This could be very interesting - if only because it shows how the power of the crowd could become an unavoidable overlay onto every digital place, via the use of ubiquitous infrastructures such as browsers. Even if this particular initiative doesn't work - the concept is quite scary. - Richard Stacy

Some great quotes and an intersting perspective. Marshall McLuhan in particular is worth revisiting because his perspective on the end of print culture and the global village are highly pertinent. I keep meaning to find the time to write a post on this, tied in to the notion of story-telling. - Richard Stacy

Interesting development. However, in reality this highlight's Facebook's weakness - lack of focus on what it is. Twitter is a dedicated microblogging infrastructure. Facebook is not and simply adding a way to do microblogging within Facebook does not make it such. No one is going to sign-up to Facebbok to do microblogging. A better strategy would be to make it possible to 'do' Twitter from Facebook rather than 'be' Twitter. - Richard Stacy

This has been an interesting initiative to watch. This isn't necessarily the type of content that I would recommend Ford produce (it isn't close enough to the brand or product story) - but their approach is sound, i.e. not placing restrictions on what the memebers of the Fiesta Movement can say. It is an example of how to do branded content in social media. It is interesting to note that US motor manfacturers have been at the forefront of adopting social media (GM another example) - probably as a result of the trauma they have been going through. Lets hope that others can follow their example without having to be traumatised first. - Richard Stacy

Startling figures from the newspaper Association of America. Og course it is the recession as well as the rise of social media that is driving this, but none-the-less this is quite dramatic and proves, probably conclusively, that the game is up for the newspaper industry as we know it. The US is at the forefront simply because adoption of social media is higher. - Richard Stacy

An interesting experimebnt by P&G. But ulitmately this is not the way to 'do' content in social media. P&G are doing this because it looks cost effective since they are paying only for production not distribution. However, it is still a 'one-to-many' piece of mass communication - a sponsored message, rather than content that is genuinely relevant to the brand. Pampas has no right to talk to parents about the whole of parenting, because the only bit of parenting that is relevant to Pampas is the bit dealing with the messy stuff that comes out of babies and toddlers. Unnapealing as this may seem to P&G, any content they produce should focus on this and their product - all the rest is just sponsored blah blah. - Richard Stacy

The bloggers unmasked controversy continues. The law has a big problem here. In the old world the simple act of publication had a sitgnificance and status. It certainly had a legal status. But this staus was based on the Gutenberg definition of publication - i.e. information designed for mass circulation and issued from an institutional source. This definition no longer applies now that publication is available to all. Publication is now the same as conversation - and reaching for the legal recourse that was designed for traditional publication when addressing on-line individuals is likely to prove about as effective as catching water with a sieve. - Richard Stacy

The Times cites this as a case with far-reaching repercussions. In its dreams. This judgement will have no repurcussions because social media doesn't operate like traditional media. Within social media influence is attached to the ability to establish the credibility of the author. Anonymous = no credibility. Unmasking and prosecuting anonymous authors will prove no more useful than prosecuting someone who hurls an insult at you across the street and then runs away. (Sorry lawyers). - Richard Stacy

Its official - Twitter is now MSM (mainstream media). - Richard Stacy

Here is a glimpse of the future. In "the old days" TV producers used to make small, condensed, bits of one-to many, mass appeal bits of content (TV programmes as we know them). Here, the BBC is moving beyond that and actually creating what you could call a content experience. It is a shame that the only reason they are doing this is because of the subject matter (i.e. 20 years of The Web) - because it is relevant for every documentary they produce. At this stage they are only seeking a level of interaction / input - trying to use the connected crowd to do their research for them. What they should do is create more content around and behind what will become the finished article. We should be able to see the meetings in production office on YouTube for example, we should see behind the scenes in real time. Also - the BBC should supply much of the raw footage to us, and let us do our version of the edits. Now that would be exciting - but probably a step too far, even for the BBC. - Richard Stacy

The latest "why social media is important" video and stats. These stats don't actually tell the real story - its not a revolution because it is big - but they do help when trying to convince those that need convincing that it should not be ignored - Richard Stacy

Hmmm. More activity from Facebook. This may be an assault on Twitter - but Twitter didn't work because is was simple. It worked because of Tweetdeck, or Twhirl, or Twitter Search - i.e. because you could use and access Twitter in many ways from many places. Facebook has always had a twitterlike function in terms of its status updates (they did this well before Twitter was around). But because these were contained within the Facebook walled garden, they didn't 'become' Twitter. - Richard Stacy

Friednfeed waas the next big thing after twitter within the geek community. perhaps this deal will make it so within the mainstream (and thus The Next Big Thing). Probably not - but it will help Facebook become more useful. - Richard Stacy

Some interesting stats on the state of the Twittersphere - Richard Stacy

Most of these are all relatively mainstream - but useful none-the-less - Richard Stacy

Tom Formenski - A former traditional journalist who gets the challenge that traditional journalism faces - Richard Stacy

Not a bad list from a reference perspective - but the classifications are rather odd. Anything that has services as diverse as delicious, Ning and Technorati in the same category shows it hasn't really learnt how to segment and therefore perhaps understand social media - Richard Stacy

Some more Twitter tools - Richard Stacy