"I think perhaps there are degrees of authenticity in the social media landscape. Also I'm not sure that honesty and authenticity create success in and of themselves. They are a powerful frame for your message but I suspect that the quality of the content that matters too. It is one thing to be honest and authentic, but if you can be honest, authentic and funny/informative/interesting/engaging then we're really going somewhere."
- Ruben Kenig
"As some other commenters seem to be saying this is a timely post. There certainly needs to be a periodic assessment of any medium and when it's all boiled down that's what social media is. It's quite new so it seems important but as with all tools it's what you do with it that counts. Owning a hammer doesn't make you a carpenter."
- Ruben Kenig
"Thanks for the post Jason. For business social media is (and should be) a tool to do things with. Those things can be diverse and different from business to business. Driving sales, increasing website traffic and increasing brand awareness are some easy and widely practised examples. Whatever the goal it is vital to have some way to measure ROI in some form. I enjoy that challenge. It's all to easy to jump on board with no plan. That's where all the "join the conversation" guff gets used to cover up the cracks in a poor social media plan. Conversations still matter. Effective engagement must respect the mores of the idiom, but talking for talking's sake doesn't benefit anyone."
- Ruben Kenig