Ruben Kenig

"Thanks for this post. You are articulating some very real problems in business use of social media. The 3 habits sabotaging the social movement really ring true. I feel that we're in a sort of trough for social media use at the moment due to the fact that the C-suite has woken up to the potential of being in the space but they want/need it to be simple and its metrics to be simple. Particularly when outsourcing social work simplistic irrelevant targets are set just because of the compulsion to measure. Getting out of the trough is going to be tough I fear. There is real potential for social business but cultural change at the level required is not easy to create." - Ruben Kenig