Ruben Kenig

"Well said. I assume the article and title are just linkbait but even for someone suffering from mild depression this article is potentially very damaging indeed." - Ruben Kenig

"Well said. I assume the article and title are just linkbait but even for someone suffering from mild depression this article is potentially very damaging indeed." - Ruben Kenig

"Perhaps I expressed myself poorly. The cardioid and the figure of 8 make two mics. Three of a perfect pair would be a King Crimson album. Sorry to cause any confusion and thank you for taking the time to make things clear." - Ruben Kenig

"Thanks for this post. You are articulating some very real problems in business use of social media. The 3 habits sabotaging the social movement really ring true. I feel that we're in a sort of trough for social media use at the moment due to the fact that the C-suite has woken up to the potential of being in the space but they want/need it to be simple and its metrics to be simple. Particularly when outsourcing social work simplistic irrelevant targets are set just because of the compulsion to measure. Getting out of the trough is going to be tough I fear. There is real potential for social business but cultural change at the level required is not easy to create." - Ruben Kenig