What digital marketers can learn: - Consumers are willing to pay for utility and convenience. - They will share personal information in exchange for useful ideas. - Use information gathered in a targeted manner. - Look for the "sweet spot" of what your brand can offer consumers. - Mirroring Apple software is a selling point.
- Ryan
The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project's December 2008 tracking survey.
- Ryan