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Sarah Perez
Social Media and Shopping: A Growing Trend - ReadWriteWeb - http://www.readwriteweb.com/archive...
October 6
from Bookmarklet
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Mike Fruchter, Lu Tao, embee and 6 other people liked this
Well, the reason why retailers haven't embraced social media is that a) many tried and found it failed b) they don't understand how to market within social media and c) social media is resistant to marketing and d) mix and match of a,b,c.
- AJ Kohn