The interesting thing about advertising is that most people dont realize that advertising often removes the barrier to innovation. I am excited to see what medialets and companies like medialets are able to bring to iphone app innovation. - Micah Baldwin from FriendFeed MT Plugin

I was excited about the idea behind Medialets. My excitement doubled when I read the paragraph about working with applications on the design of ad units. I think one of the biggest trends in advertising has moved the industry towards an economy of scale (make 1 cent an ad and serve billions of them) and there is a real opportunity to push back on that thinking and develop rich ad experiences, that don't have to reach 1 billion people to turn a profit. I am REALLY excited about this, I'll be watching closely from the sidelines. Tyler - Tyler Willis from FriendFeed MT Plugin