Jeffrey Sass

"Thanks Ted, and for the sharing!  Great Churchill quote too.  :-)" - Jeffrey Sass

"Great points C.C. Back when I was making movies we ALWAYS had a still photographer on set to capture everything, and traditional movie press kits always contained a few "behind-the-scenes" shots. Today I would capture it all on video too, even using mobile phones, Sony Bloggies, etc. (but alas, no more Kodak ZI8's....). Even before "home video" and VHS and DVD's made room for supplemental content, the early days of PayTV created demand for "behind-the-scenes" footage. When HBO, Showtime, Cinemax and The Movie Channel only played movies (long before they introduced original series...) they started showing behind the scenes footage of how the movies were made, interviews with the filmmakers, etc., to fill the time between movies. Arguably, the "reality TV" boom is just a reflection of our interest in watching "the rest of the story" and not just what is scripted or performed... So, wanting to know what really goes on at the companies and brands we admire would be a natural extension......" - Jeffrey Sass