The job of the social media consultant is to act as a bridge between the social media in-group (developers, designers, community managers, other social media experts, etc) and its out-group (clients). At my best, I take the ideas, concepts and examples of social media and I express them in a way that I hope out-group members can understand. - http://steph.tumblr.com/post...
In some ways, this is a sad but reliable indicator that the social media market is maturing. Demand is high, supplier of competent and experienced consultants is low, and companies lack the knowledge to accurately assess the actual level of expertise of the individuals or agencies they are considering engaging. Thus they choose to work with those... - http://steph.tumblr.com/post...
Real love amounts to withholding the truth, even when you’re offered the perfect opportunity to hurt someone’s feelings - http://steph.tumblr.com/post...
Communication. It’s the first thing we really learn in life. Funny thing is, once we grow up, learn our words and really start talking the harder it becomes to know what to say. Or how to ask for what we really need. - http://steph.tumblr.com/post...