If you generally read the blog, read this. If not, this would probably be the best place to start. - Steve Spalding

Any thoughts would also be appreciated. It's one of those posts that's as much a letter to myself as anything else. - Steve Spalding

I almost didn't read this because RS liked it - wow I am experiencing a personal backlash against the 'A-listers'? Weird, because RS actually has a high approval rating with me... Anyway, this is a really interesting post and you have piqued my interest. Good writing that engages, communicates, educates and/or entertains is what I want to read. I would love to produce it, too, and perhaps this might help. Is 'good writing' enough is no-one ever reads it? Yes, you have my interest... - WorldofHiglet

...and I'll be looking for the rest of the series. I like the idea of the 'top 10%' of all your advice/writing but can't help but feel that by condensing it you necessarily leave something out. The journey of how you came to this point is surely as instructive. But I'm lazy and therefore grateful you are doing this. In the last post will you be summarising in easily-digested bullet points? :) - WorldofHiglet

Is it enough? I think it's necessary but not sufficient. As a marketer (amongst other things) I see a lot of great content that no one ever sees. A part of this whole game is not only being able to generate content that doesn't make you want to commit Seppuku but also get it out to the people who matter to you. - Steve Spalding

The journey is important and I think that's what this is about. I've done enough back patting for ten lifetimes, it's time to start looking at things critically. Trust me, if I didn't -like- a lot of what I've done I would have quit a long time ago. As to your last point of course, expect a top 20 list. :) - Steve Spalding

This actually came at a great time for me today. I have a friend who's interested in writing/blogging, but has a ton of questions about how to be successful at it. She's not super tech savvy, but you're writing in a language I think anyone can relate to, which is great. I'm passing it along. And I'm personally interested in seeing where you take it. - Jen (SquirrelGirl)

Yes, I think you are right about content not being enough on it's own. If a blog contains really great content but no-one reads, it is it still really great content? The next step is to get it out to people who will enjoy/benefit from it. A critical assessment of your own work is a brave step - will we be seeing some of the things you shouldn't have done/wouldn't do again? Plus, can you do a time-line? On it I would like to see the following: your posts, what was 'hot' at the time, what you got right.... - WorldofHiglet

...what didn't work so well. Obviously not everything can go on the timeline, but just some stand-out/pivotal points over the years. Ok, I've kept you away from it long enough! - WorldofHiglet

@Squirrel :) Thank you, I hope it helps and if you want to see anything in particular feel free to reach out to me. @WoH That sounds good, I have skeletons written for the entire series but I want to fill it in with suggestions like this. Let me noodle over it and we'll see what happens. - Steve Spalding

Thanks for reading everyone, feel free to leave any more input here or send me an email sbspalding [at] gmail.com. I'm looking forward to this series, it's the first blogging thing I've been excited about in months. - Steve Spalding