Schneider Mike

"Great recap! Thanks again for having me." - Schneider Mike

"I don't dislike that people use it to put content on other networks. I think Path makes an awesome front end for all content, I just don't think you want to put ALL Path content on EVERY network. It's supposed to mean a little more." - Schneider Mike

"Thanks Jennifer! That's sweet of you to say. I've enjoyed getting to know you better via Path." - Schneider Mike

"I was in Vegas for a conference and in desperate need of a haircut. I called the salon and told them I only had 2 hours of sleep and was a little cranky, but that I could use a haircut. They assigned…" - Schneider Mike

"The answer is having foursquare connected to the payments. In other words, the answer is LevelUp or foursquare's integration with AMEX is a step in the right direction, however it's still connected to (stupid) checkins" - Schneider Mike

"how would you have them do that?" - Schneider Mike

"Good article DK. I'd argue that being creative is not enough. Creativity is a necessary element, but they need to treat foursquare like another channel. It's an emerging channel so it will require a lot of discipline. Optimization is done through: test, learn, iterate, test, learn, iteratate, test... Your point is well taken though, businesses need to be very bold with their specials to get activation of this tech early adopter audience who generally spends more than the average customer." - Schneider Mike

"They should really focus on the beer instead of the gimmicks." - Schneider Mike

"you should probably quit twitter and start plurking" - Schneider Mike

"foursquare is alive and well, it's just evolving. Check-ins are an unnatural behavior and without mass adoption of technologies like NFC (which requires both phone and location side support making it expensive) we're not going to see people checking in. foursquare needs to be integrated into natural behaviors like paying in order for it to gain mass adoption. Their American Express partnership has been very successful and they are well aware of all of the UX issues inherent (I DMed the hell out of them and they were quick to respond). They know check-ins are not the future. They know it's going to take a long time before the precision is where we want it to be. They know that winning the check-in war has the equivalent significance to capturing Delaware or Estonia. They have a rabid fan base, a great development team and epic designers. Their leadership is listening and responsive and I think most importantly, when they say they are going to do something they follow through. I have..." - Schneider Mike

"Phil, I see your point, but here's what I'm advocating: if you are creating content that you want to push to Twitter or Facebook, use Path instead. When you want the noise, go to the big networks. When you want the intimate like a warm fireplace with a glass of scotch and an epic book experience.... stay in Path" - Schneider Mike

"Steve, You're right of course. There's a niche app for everything but the cream will rise to the top! Examples: Foodspotting, foursquare" - Schneider Mike

"Go John Go! Your wife is the perfect person to share your Path with." - Schneider Mike

"They're pretty prevalent now. American Express's partnership with foursquare is interesting, I LOVE what LevelUp is doing for small businesses (http://bit.ly/hbrfix). Buffalo Wild Wings did a great campaign with SCVNGR. Our own client the 99 restaurants did a cool foursquare campaign. They are everywhere. What interests you specifically?" - Schneider Mike

"Thank Kenneth. Aaron and I felt that some of this stuff just plain needed to be stated. It's easy to do things wrong." - Schneider Mike

"thank you" - Schneider Mike

"You will either find a new social network that allows you to get closer to people you actually care about or you won't. That's the challenge." - Schneider Mike

"the link is http://bit.ly/pathchallenge" - Schneider Mike

"Sorry Brian. This didn't come across the way I wanted it to because A) I'm not a particularly warm person and B) because this is a legal question. The FTC requires you to disclose if you are blogging about a client." - Schneider Mike

"First, this app is free. You are not paying anything. The main benefits are: 1. one mobile app to push content to twitter, Facebook and foursqaure.  2. You don't have the noise of other social networks unless you want them. The people in your path are people you always care about." - Schneider Mike

"We are not working with Path. I would disclose that if we were." - Schneider Mike

"we got @tamadear  #winning" - Schneider Mike

"thank you social fresh!" - Schneider Mike

"I didn't even get to recommendation engines and the fact that they could be the next paid mobile search buys... Think Cleversense's Alfred, (now dead) Bizzy, Scoville etc. Perhaps that's another future post Jason?" - Schneider Mike