Provocative hypothesis: sensationalism is the way to report science. - Martin Fenner

"Our best plan is probably to try to crowd out falsehood by truth and to present scientific information in a way that will be at least as attractive as the misinformation that now holds the field." Edwin Slosson 1921 - Martin Fenner

How do we find stories that grab people's attention. - Martin Fenner

Kiki @drkiki - Naomi @nthmost - Kubke

People have a very tribal basis for what they believe. - Martin Fenner

Scientists try to appeal to the people in the world, sometimes not aware there is this whole other set of people for whom science is a luxury that happens in another world - Kubke

Many Americans (50%?) think that science is irrelevant for their lives. - Martin Fenner

Not 'teach people science" instead, give them the relevant information that makes them gain 'appreciation" - Kubke

We need primary, secondary (e.g. science blogs) and tertiary sources for science communication. Tertiary sources (such as local papers, radio) are not used enough. - Martin Fenner

Science Entertainment Exchange: http://www.scienceandentertain... - Martin Fenner

We need more translators of science, rather than more people doing science. We are already overwhelmed with the massive amount of science created today. - Martin Fenner

There are different realms of science communication: a) science for scientists b) science for scientists working in different fields c) science for the educated public, d) science for students. - Martin Fenner

Scientists could do more to publicize their work themselves - Kubke

Discussion of misunderstandings between scientists and their institution's PR people. - Martin Fenner

What is the role of PR: start the buzz about the institution/scientist/product... - Martin Fenner

Science in general has an image problem - Martin Fenner

What's a rock star scientist? - Andrew Lang

Why do kids look up more to basketball players rather than scientists? They are taller. - Martin Fenner

Should scientists care about what they PR people publicize? - Martin Fenner

Part of the problem: scientists are not automatically good communicators. Should they all become good communicators? Probably not possible and not required. - Martin Fenner

Degenerated into a discussion on how to argue with ID proponents. - Andrew Lang

Questions to go home with: who are the people you want to reach? Why do you want to talk to them? What do you want to tell them? - Martin Fenner

I think it's time to start a relationship counseling service for scientists and their PR departments. - Naomi Most

the first 50 minutes of this talk were captured here: http://bit.ly/2G0DE - Naomi Most

Helping people appreciate science is also a teaching step, because understanding the value motivates learning. - Mike Chelen