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Michael Nielsen
Chad Orzel: "Talking to My Dog About Science: Weblogs and Public Outreach"
we appear to have video at the moment - no promises it will stay up - Cameron Neylon
triangle of society - science - IT - Cameron Neylon
Talking about communication between science and society, using IT. - Michael Nielsen
he is playing with a tablet laptop and scribble on the screen - Cameron Neylon
going to be provocative - Cameron Neylon
Recent problem: funding problems for science, Fermilab funding cut buy 52 million dollars in 2008. - Michael Nielsen
funding problems for science (example of funding cuts for high energy physics in US) - Cameron Neylon
75% funding on International Linear Collider. - Michael Nielsen
ITER funding eliminating. 160 million dollars. - Michael Nielsen
SImilar cuts in the UK. - Michael Nielsen
ILC funding cut from £60M to £15M (also UK has cut ILC funding) - Cameron Neylon
Whose fault is it? - Michael Nielsen
Obvious target: Bush, but... - Michael Nielsen
whose fault is this? George Bush (spent it all in Iraq)? - Cameron Neylon
maybe Democrats in Congress? - Michael Nielsen
or the democrats in congress...? - Cameron Neylon
Real blame says Chad: we have failed at our job as scientists. - Michael Nielsen
Chad talking about what it is to be a scientist. Breaks it up into four steps. - Michael Nielsen
1. Look at the world. 2. Make up a theory. 3. Test your theory. 4. Tell everyone about it. - Michael Nielsen
The key is communication - this is where we are failing - Cameron Neylon
Looking at the history of these four steps. - Michael Nielsen
1 and 2 in antiquity. 3 in the 1600s... - Michael Nielsen
A brief history of science - greeks looked at the world and made up theories (mostly wrong) - by the renaissance the idea of testing theory against the world had gained currency - Cameron Neylon
communcation actually comes very late in te piece - Cameron Neylon
4. Using one of my favourite examples - Hooke's law published as a anagram. - Michael Nielsen
example of Hooke's cryptogram 'ut tensio, sic vis' = 'ceiiinossssttuv' - Cameron Neylon
what sepates science from alchemy is 'standing on the shoulders of giants' - Cameron Neylon
Two models of scientific communication. - Michael Nielsen
1: Newton; 2: Galileo. - Michael Nielsen
Two models of approaching scientific communication - using netwon and galilei as exemplars - Cameron Neylon
Newtonian publication: published 1687. Written in Latin, highly technical, highly mathematical. Pretty much unreadable. - Michael Nielsen
principa is written in highly technical language - high mathemitcal -- also presented in a very challenging way - Cameron Neylon
Newton said he made it as difficult as possible to avoid being baited by little "smatterers in mathematiks". - Michael Nielsen
newton was deliberatedly difficult 'to avoid being baited by little smatterers in mathematiks' - Cameron Neylon
Galileian publication: the Dialogue Concerning Two Chief WOrld Systems (1632) - Michael Nielsen
Galileo wrote in Italian, fictional, witty, accessible. Banned, but widely read and influential. - Michael Nielsen
Galeleio's 'Dialogue' - written in italian as a dialogue beween three characteris, witty, accesible and persuasive. Banned but widely read - Cameron Neylon
outcomes of different publication models - Newton made master of mint, Galileo dealt with inquisition - Cameron Neylon
"Newtonian publication is better for your career." - Michael Nielsen
saying that basic pattern still holds today - Cameron Neylon
Serious point: this is still true. - Michael Nielsen
hiring based on "science not scientific american" - pedagogical research doesn't count - Cameron Neylon
Galilean publication discounted or ignored. - Michael Nielsen
Professional scientists have gotten further and further away from the public. This is an outcome of the incentives available... - Michael Nielsen
scientists are not involved in bringing science to the public anymore - that role reserved for 'science writers' or 'teachers' - those quotes not meant to be pejorative incidentally... - Cameron Neylon
Chad believes this is connected to the poor public knowledge of science. - Michael Nielsen
the general public likes science - Cameron Neylon
Question: Does it really matter if the public is ignorant of science, if they like science? - Michael Nielsen
but only 15% follow science news very closely - Cameron Neylon
Don't believe those numbers - people think they'd _like_ to follow science news closely. - Michael Nielsen
public favours funding but not a priority - lost of money for crises but then lose interest - Cameron Neylon
NSF funding goes up WAY faster than NSF, with inflection point in 1998. - Michael Nielsen
My opinion: this is a problem with having funding controlled in a centralized way. - Michael Nielsen
Q: Why did Congress slash high-enery physics funding in 2008? Because they could... no large, consistent, voal constituency for science. - Michael Nielsen
No-one expects to lose their seat if they cut funding for science. - Michael Nielsen
"What to do about this?" Create a constituency. More Galilean approach... - Michael Nielsen
need to engage the public and create a consistency - Cameron Neylon
the opportunity and audience exists - ref Mythbusters, cafe scientifique - Cameron Neylon
World Science Festival sold out every event! - Michael Nielsen
What do Do? Support the people who bring science to the general public. Help promote science books. Demand science from the media. (How?) - Michael Nielsen
need to support people who bring science to the general public - Cameron Neylon
need to properly support science educaiton across the board and not just in hot button issues - Cameron Neylon
reward outreach at tenure and promotion review - Cameron Neylon
encourage galileos and don't force htem to be newtons - Cameron Neylon
what's the beef - new tools make it possible to communicate more effectively - Cameron Neylon
described blogs - props to Science Blogs, 6 million views/month - Cameron Neylon
Chad gets about 2000 visits per day. - Michael Nielsen
Chad's blog has 60,000 visits/month - Cameron Neylon
Talking about - aggregate articles about peer-reviewed journal articles. - Michael Nielsen
mentioning BPR3 - aggregating blog posts about peer reviewed reserach - Cameron Neylon
400 blogs have signed up. 15 posts per day. 300,000 visits per month at Research Blogging. - Michael Nielsen
400 blogs, 15 posts/day, 300,000 views/month - Cameron Neylon
Posts writen about basic concets collected by John Wilkins - Cameron Neylon
Blogs also good for debunking bad science. - Michael Nielsen
Talks about non-science blogging by scientists. Personalizes scientists. - Michael Nielsen
@Eva I am also antifluff. - Richard Akerman
50,000 people read one of his Bunnies Made of Cheese post... resulted in popular audience books. - Michael Nielsen
Outreach - over 88k for education. - Michael Nielsen
LHC blogs site! - Michael Nielsen
Physics Buzz - from the American Physical Society (?) - Michael Nielsen
Questions? - Michael Nielsen
John Dupuis: Current marketing of science is focused on the press release. Says that University marketing could blog instead. I'm not so sure - those releases tend to be inauthentic. Chad points to EurekAlert as an aggregation service. - Michael Nielsen
Recording (video and slides) is up at - Jen Dodd