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Pay-What-You-Want May Deter Consumers -
April 25, 2012
Music, film and video game makes face a new online, digital world. And some are testing a revolutionary pricing system: pay-what-you-want. But a new study finds that when consumers can name their own price, many may opt out of buying at all. The study is in the Proceedings of the National Academy of Sciences . [Ayalet Gneezy et al, Pay-what-you-want, identity, and self-signaling in markets ] [More]
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