The video will be embargoed until Monday morning but Paul Buchheit (left) and Bret Taylor just told me that they will show us a new friendfeed design but then said we can't talk about it until Monday morning. It will be on the beta site then, not the real site. I will see if there are other details we can reveal they will come over next hour. - Robert Scoble

Can't wait! - Daniel Brusilovsky

Cliff Hanger! :) - Bill Romanos

hmm.... - Zee.

How funny: http://www.sociosophy.com/2009... - Enrique Gutierrez

They're going to add profiles and pokes, right? - Yuval Atzmon

If they do a total redesign, I will be pissed. - TheHenry

scoble, i'm here at friendfeed hq, too, looking across the room at you. i assumed they meant "don't talk about it until monday" but maybe not i guess. - Eric Eldon

@Eric lol!! - timepilot

Woah, can anyone get in on the beta site? - Ted Roden

(RE) design? - Landon

can't wait to see this! rofl@eric - Jay Neff

Eric's comment has made this thread pure win. On an unrelated note, I can't figure out how I haven't run across him before... - FFing Enigma

he's not really on here much - Zee.

Looking forward to this - Louis Simoneau

Will there be Super Poke? - Johnny

details where? - dpurrington

+1 Johnny! :) - Zee.

Scoble has been taken away in handcuffs. - Louis Gray

lol - Zee.

How about vague non-descriptors? Like it's going to be huge, or game-changing? Surely those can't be embargoed. - Mark Trapp

It is vague and embargoed, Mark. - Louis Gray

They can't embargo from us. Access for loyal Friendfeeders! - Eric - Temp Giants Fan

I know this embargoing process is the way of the world but how is this much different than political reporters kowtowing to politicians in order to maintain "access"? Doesn't this process essentially sully the impartiality and integrity of tech reporters? - Brian Sullivan

Do we have a time on Monday, cause, you know, I don't try and hit beta.friendfeed.com over and over again.... Not that I've tried already *whistles* - Johnny

Brian, this isn't politics, it's a commercial venture. There is a difference between withholding and unveiling. - Johnny

@Brian: No. It lets FriendFeed tell their story the same way to many people at once. It lets them get their product right before issuing it and running the risk of uncompleted updates getting reviewed. - Louis Gray

Yes - I understand why FF and other companies want this ( the same reason in politics from what I can tell -- they want to control the message). My question still stands though: "Doesn't this process essentially sully the impartiality and integrity of tech reporters?" - Brian Sullivan

@Brian, again, no. Agreeing to an embargo doesn't indicate bias. - Louis Gray

Brian: private ventures are under no public obligation; their only obligation is to their investors. If other people want to know and they're willing to play by their rules, there's not much you can do. One person trying to make the "this is bullshit" argument about embargoes just means one less person who gets to know. - Mark Trapp

Brian, I see what you are saying, but if that was the case, then the same must be applied to movie reviewers who get advanced screenings. I think if you are the type of journalist who writes good reviews on crap things just to maintain access, then you are not a journalist, you work in entertainment. It's the ones that get the access, call crap when they see it yet still get invited back that you need to listen to. - Johnny

Please please please let there be blink and marquee tags... - Bill Sodeman

It just gives you time to brief more than one person -- if the first person blabbed the whole story, you'd have a whole bunch of pissed off journos with nothing to write about except some other guy's coverage. - Steve Lynch from twhirl

Mark, Louis -- isn't this the same argument used by the reporters that had access to Wall Street bankers before the current financial melt down? - Brian Sullivan

Brian, there's a difference between public interest and wanting to know what a private company is doing. Financial institutions are publicly-owned and traded companies, and are regulated by the Government because there is a real public interest in what they do. Knowing what FriendFeed, a privately-owned company, is doing 3 days before they announce it is hardly a justifiable public interest. - Mark Trapp

rrrrr, i hate teases like that. just tell me when i can see it, no time to speculate. but Milan? just too sweet for words. - Karoli

Columns for Groups? Like TweetDeck? - Winston Teo

Mark - so essentially what you are saying if the company was a public company (Google or Microsoft for instance) obeying such an embargo could not be justified by a tech reporter? - Brian Sullivan

The new UI will be available on http://beta.friendfeed.com/ on Monday at 9am PST. - Tudor Bosman

Blink tags? Sweet! (Good one, Bill) - Dave Pelland

期待！ - K.D.

A FriendFeed re-design will be great... I love the concept behind FF but find it very user un-friendly - David Lanning

News were interesting nonetheless -- but Eric's reply made it priceless :) - Daniel van Moll

waiting.. I hope we like it. - Oguz Serdar

the concept of a Beta version hosted on an other website is really interesting, with such process , users will have to compare and the show their preference, change aren't imposed, and tracking is made easy. FaceBook may learn something in such process. - abdellah

Facebook did have the option to try out the new design, on the release before this latest one. In the end they just pushed it as standard to everyone though. - Simon Wicks

seriously excited for the FF team, how cool! Can't wait... runs to check the http://beta.friendfeed.com site for a sneak peak? please! :) - Susan Beebe

ahhh where is ittt :) - Alp

Can't wait!! - Joe Dawson

Eagerly awaiting it!! - Praveen Vasudev

### LEAKED screenshot of NEW Friendfeed here : http://friendfeed.com/e... ### - Alp

Will they leave <TABLE>s where they belong to? - Claudio Cicali

I reserve the right to bitch and complain about anything. - John Flynn

Claudio, you mentioned <TABLE>s ... http://friendfeed.com/e... - Micah

Micah, LOL :) You gave me a GREAT idea for my HTML classes. Thanks ;) - Claudio Cicali

Claudio - right on! - Micah

More social networks and faster - like http://www.profilactic.com/ ? - Patrick Mackaaij

Hi Louis and Robert What is the rationale for the embargo? Control when the news goes out? Make final tweaks? - Paul Jacobson

More than six months later I'm still marveling at this. - Bruce Lewis