Milan needed a new doctor because our old health clinic closed down. How did Maryam find a new doctor? She went to Yelp to see who had the best reviews in our area. This is who came up: Christina Tan. Maryam says "Yelp: it's not just for restaurants anymore." Christina says she has gotten several patients from Yelp. Funny enough she says she has never been to Yelp, but will visit now. - Robert Scoble

Bay Area Pediatric Medical Group is where she works. - Robert Scoble

First in Santa Cruz, and then here in Rochester, we desperately wanted some sort of reliable recommendation engine for finding a pediatrician (and heck, general practitioners, dentists, etc.) but there seem to be a series of SEO/SEM-heavy listings sites without much useful information (like reviews and ratings) that surface first in every search. Glad to see you're finding useful info on Yelp -- there are exactly 2 results in Yelp for pediatricians in Rochester, NY. :/ - Ryan Sholin

I love Yelp. I found our family doctor by searching online for doctors in our area and a discussion about him on a parenting bulletin board popped up. Based on what the members there were saying, we made an appointment to meet him. He was great and is now our family doc. - Rochelle

Ryan: yeah Maryam found Yelp by searching for doctors on Google and finding an entry on Yelp. - Robert Scoble

I hope our kids will be able to find the meaning of life in internet one day, - ilterocktive