Here's the list: http://spreadsheets.google.com/pub... I need your help in improving it! How did I make this list? I scoured my business cards and my contact list and we brainstormed and came up with this list of 325 people. It's just a starting point. - Robert Scoble

The green lines, by the way, are people who are on friendfeed. That tells me whether they are really exploring the 2010web or not. - Robert Scoble

Got any other people who should be on this list? Let me know here. - Robert Scoble

Over the next few days this list will get dramatically longer and better. - Robert Scoble

*waving* hey Robert. have you met Xiao Fengjin? Founder of Linkool Labs behind the Juice app. http://www.linkool.biz/ and her Twitter http://twitter.com/xiaofengjin -- try not to base opinion to heavily on FriendFeed use. You'll miss out on some cool folks overseas not using it. :) - So Much More Hawaii

Some on this list are journalists/bloggers. Some are very techie/developers. Some are marketers. Some are VCs. Some are entrepreneurs. Some are CEOs. Some are researchers. Some are power users who are pushing the web in interesting ways. I am looking to build a diverse group of people who are pushing the 2010web forward. - Robert Scoble

I don't know exactly who are the folks who are doing it - but the people who are making the great "detect your browser and if a mobile browser, show a well made, fully functional but mobile browser friendly version of the site" (see Gawker's site on an iphone for example) are among those making a big impact on the 2010 web - Shannon Clark

I suspect the people who will are not on the list yet - they are in china, india, or perhaps south africa or denmark and not on the Anglo Saxon radar - Joelle Nebbe (iphigenie)

So Much More Hawaii: I agree. I'm off to look through my Twitter and Facebook lists next. Joelle: that's why I'm asking here, so the list gets better. - Robert Scoble

Good point by Shannon - fixing what's there might be a bigger impact, but it will never be recognised as such. - Joelle Nebbe (iphigenie)

But everyone on this list will eventually be on friendfeed. Why? Because I'm building a private group to discuss some stuff with them. That'll help us all eventually. - Robert Scoble

*ack* that was me Robert. So Much More Hawaii aka Christine Lu. (i'm in Hawaii this week for Hawaii Tourism Authority) :D -- anyways, previous comment still stands. Go through all the folks you met in China last year. oh and the Poken folks. they're up to cool stuff beyond what they have on the market right now. - Christine Lu

Robert, send you a request to add some people in mobile 2.0 area. - Rudy De Waele

Rudy, names, we want names! Heheh. Thanks. - Robert Scoble

not directly the 2010 web persay, but I think what companies such as Barco are doing at the very highest levels of display technology (their LED screens were used, some 2000 sq. meters of in fact, for the amazing Eurovision set in Moscow) will have a huge impact in years to come on what we all use for our displays. If display resolutions finally start to really rise (on average) that will impact the web considerably - Shannon Clark

I'm mostly familiar with developers, since that's my profession, so I'd add: Damien Katz (developer on CouchDB), Terry Jones (founder of FluidInfo), James Tauber (creator of the Pinax Project), Brian Aker (developer on Drizzle), Mikio Hirabayashi (developer at Mixi.jp), John Resig (wrote jQuery), Malcolm Tredinnick (probably the most active Django developer). There are definitely more but that's off the top of my head. - Eric Florenzano

Marco Derksen - (founder of marketingfacts.nl, www.upstream.nl), Boris Veldhuijzen van Zanten (Next Web, Wakoopa), - Erno Hannink

You should put there tarpipe folks... - Marcos Marado

@robert add Lars Hinrichs, founder of XING http://www.xing.com, the only web 2.0 company to successfully IPO. http://www.reuters.com/finance... -- He's likely to be starting something new in 2010. - Jason Goldberg

Wouldn't it make sense to start out with less people then increase until you find your getting interesting, relevant conversations Surely with too many people the conversation would quickly become overwhelming quickly, and maybe less focused - Chris Lloyd

Chris: there's a method to my madness, but, yes, I have a hard constraint that I have to live within. - Robert Scoble

Matt Jones & Matt Biddulph of Dopplr / Felix Petersen - Founder at Plazes.com, now Head of Product Strategy Social Location at Nokia / Christian Sejersen - Mobile Engineering, Mozilla / Raimo van der Klein - SPRXMobile & Layar (watch that name!) / Greg Skibiski - CEO Sense Networks / Ilja Laurs - CEO Getjar / Tommy Ahlers - Founder Zyb - CEO at Wayfinder Systems - now Head of LBS at Vodafone / -> most of them all at http://mobile20.eu conference in Barcelona in June :) - Rudy De Waele

I don't envy your task, but if you get it right it could be very important for future web development. Will anything be published from the group? To aid future web developers? - Chris Lloyd

Robert, maybe Bill Balderaz at Webbed Mkting. About to release an awesome monitoring tool that will push the folks in that space. And maybe Beth Kanter who does wonderful things in the non-profit marketing space. - Gregg Morris

Chris: this list will form the core of Building43 and will discuss the 2010web in a private friendfeed group that will be opened to everyone else on June 11th. - Robert Scoble

And some of the guys at the W3C Mobile Web initiative - http://www.w3.org/Mobile/ Maybe Daniel Appelquist? Also add Mike Rowehl (coded Admob, Mowser, Skyfire, etc...) - Rudy De Waele

there seems to be an overwhelming US bias to the list at the moment - Europe? Asia? - Russell Lack

If you're making it a closed discussion group elite, I urge you to try not to just have all the known incumbents - they're the people that made 2008. Get some new thinkers in there, perhaps people that see the needs and weaknesses, perhaps a few critics, and by all means people from outside the core US/UK/Australia/Canada/France/NL group. Of course it depends what you want to achieve,but you might want to get some people out of the research labs, the dreamers, technology-art people, social science people - the ones asking questions etc. - Joelle Nebbe (iphigenie)

Russell: got any names? That's why I put it out here. - Robert Scoble

Bwana McCall - Savvy, all-around blogger and technology reviewer...Bwana.org - Ciro

That's going to be an interesting list. Has it changed much from your older lists? Some user names both on ff or twitter would be great. I'm going to check to see if I can suggest some. Maybe Michael Fruchter should be included too. - Carlos Lorenzo

If we're including journalists, how about Caroline McCarthy? - Chris Lloyd

Carlos: I'm adding names from Facebook right now. The list is getting longer by the minute. - Robert Scoble

You'll be testing the limits of google's spreadsheet app by Wednesday - Joelle Nebbe (iphigenie)

I see other Jasons, but no Calacanis.. - Simon Wicks

Is there any particular reason a) why you're making this list b) why anyone should help and c) why anyone should care? The 2010Web seems more like a Robert Scoble PR campaign than a project with any depth. Where's the substance behind this? Someone please point me in the right direction. - Andrew Eglinton

Andrew: a) I'm building a community of people who are fanatical about the Internet for http://www.building43.com which is why I'm doing it. b) why should you help? Well, because maybe I've helped you along the way. c) why should anyone care? You shouldn't. Move on. - Robert Scoble

Interesting mobile 2.0 choice, Rudy. I'd say Andrew J Scott, Rummble Founder & CEO, should be on the list (@andrewjscott). - Alex Housley

Robert. Is building43 a non-profit outfit? - Andrew Eglinton

Andrew: no. It's a community sponsored by Rackspace. - Robert Scoble

Robert, this is a great exercise. But why do you assume those making the biggest contributions are the ones who are fanatical about the Internet? - Kevin Werbach

Kevin: because I have to start somewhere. - Robert Scoble

Kevin, plus, fanaticism without contribution seems pretty empty. And keep in mind what my goal is: it's to try to get more businesses and people into the 2010 web. To do that I'm going to showcase people who are changing the world with the Internet. That will get their attention. Then we need to show them how they can do it too. - Robert Scoble

Is there any danger of building43 becoming an A-list ivory tower or is this going to be the tech savvy giving back to the cyber peasants? Just curious (which obliterates point C of my previous interjection)... - Andrew Eglinton

Andrew: yes, there is that danger. But it will be short lived because after June 11th you'll be interacting with them. - Robert Scoble

on a country (Fr) & corp filter level I can mention those 2 guys in France. For the corporations they really use and promote 2010 tools to the highest level of those orgs: @ChristianFaure, @dlafont (Denis Lafont-Trevisan) - both Cap Gemini but I do own 0 stock there. They just really get it and they are on FF. Another one that really gets it / use it = Régis Gaidot @rgaidot. also in Germany/austria @bodenseepeter toursprung.com (not on ff). Alexandra Carmichael: Curetogether.com. - Harscoat

If you want to stay ahead of the curve, follow tipjoy: http://friendfeed.com/brlewis... - Bruce Lewis

So in other words, you're channeling Barry Goldwater -- extremism in the defense of the Internet is no vice. - Kevin Werbach

Kevin: heheh. I'm just looking for people who are using the Internet to improve lives, improve businesses, or just plain build something cool. Stuff like Epochrates that's helping doctors around the world. Or Zappos. Or Twitter, friendfeed, etc. - Robert Scoble

I think you can add Nicolas Dengler co-founder of cocomment and co-founder of mixin. - Frédéric Sidler

June 11th. I'll be there man. Just make sure you've installed a helipad on top of that building though :) - Andrew Eglinton

The challenge is that most people don't want to change the world. They want something safe and comfortable. I'm with you -- the fanatics are the interesting ones, and life is too short to hang around boring people. Anyway, since I'm listed as an "Obama tech advisor", I'd suggest people from that world -- Beth Noveck, Susan Crawford, Vivek Kundra, Aneesh Chopra, and some others not yet announced. What they are doing is still in alpha, but is incredibly important. - Kevin Werbach

Kevin: are you in DC? I'll be there first week of June and would love to get some interesting interviews about the broadband policy stuff. - Robert Scoble

Robert, DM me and we'll tawk. I'm in DC about once a week, helping out and making trouble. - Kevin Werbach

You've said how you made the list, presented the list. But why are you making the list? (I hate lists btw -- when presented by magazines, newspapers, websites seem like blatant pandering - to both the people on the list and potential consumer) - Brian Sullivan

Brian: a few reasons. For one, I want people who have done something interesting. Having someone like Tony Hsieh or Joe Hewitt or Kevin Werbach or Tim O'Reilly as a founding member of a community will get attention. Having 200 of them will get a lot more. Second, I want to focus my content efforts on these people for the first month. They have more to show about what the 2010web will look like than the average Joe or the average Jane. Finally, we're going to do an event and I only can invite about 100 people, so gotta be very choosy. - Robert Scoble

Robert: so the bottom line is that you are pandering? ;-) - Brian Sullivan

Brian: no, we are making sure we have a good list. - Robert Scoble

There's a method to our madness. The first 100 people you invite to start a community will decide how that community goes for a long time. So we're being very picky about who we start with. - Robert Scoble

towatch - Arvind

In response to your 'method' Robert. I agree, the first wave of people will decide the story of a community - providing they have ownership of it. But building43 is a top-down model, what's to say that the people you invite will want to buy into the ethos of your community? Doesn't community begin with collective impetus, collective need? - Andrew Eglinton

Andrew: Building43 is both going to be top down and bottom up. June 11th you'll see just what we are building (it's not just me working on this) and you'll understand. Hint: it's very friendfeed centric. - Robert Scoble

Well in that case I'm sold. Final question from me, and incidently I appreciate all your responses above,will there be a provision in building43 for artists? - Andrew Eglinton

Andrew: I have designers in mind, but how far off of graphic design and web design do you want to go? - Robert Scoble

Robert: While not being sure exactly where you're going with this, it might make sense to include at least a few (call it a control group) of stodgy old CIOs and/or a person or two from the likes of MSFT, ORCL or others that you would say don't "get" the 2010web (full disclosure I work for MS). Without this I think you risk having some serious groupthink even with the luminaries on your list. Maybe this is planned for later in your efforts but I can't help but think it would be a benefit from the get go. - David Ziembicki

I wish I was doing a big contribution, yet I am sitting here and waiting for it to come. So that I can use it :) - Alpay Erturkmen

David: I have a bunch of Microsoft people on the list. CIOs? I'm gonna go for stodgy old companies later. :-) - Robert Scoble

Robert: Better add David Hyatt (founding member of Safari and WebKit) and Maciej Stachowiak (another lead developer) - Charles Ying

Peter Norvig - Charles Ying

Robert, I see some startup people, but the list looks blogger/journalist heavy. What about those developers who may be the Bret Taylor of tomorrow, like Jesse Stay, Cesare Rocchi (Posty) and others like them. - Rob Diana

Oh I do so use Friendfeed :-) And thanks @ericflo! - Terry Jones

And, BTW, FluidDB is nearly nearly out (as a restricted alpha). End of June, we hope. - Terry Jones

Robert Robert Robert, do you ever sleep? - Myrna

This is all fine and dandy but we've got to have last mile bandwidth. Why isn't there a pure Conduit Communications company out there that doesn't have another agenda? The phone companies have their legacy phone business, the cable companies TV. Fiber to the home is what we need. Not geeks. All those people on that list times a million mean nothing compared to fiber to the home. Why is there no investment? Same reason there was no market for the 98% performing "toxic assets" of banks. Banks and Telecom are regulated out the ying yang, and no matter what you do in this area, the risk that they will come take it away is too high. The 1996 Telecom act was responsible for the first bust. All those internet companies's business plans were built around a real broadband infrastructure, that technologically was readily available. - Web Nex

Wish this list had a way to breakout who is in Michigan. I would love to connect with these folks. - John Minni

Robert: What about Chris Garrett? Maki (doshdosh)? I was gonna propose Tim Ferriss, then changed my mind, then saw he was already on there. ;) - Shéa Bennett

FYI, Andy Baio is on FriendFeed (http://friendfeed.com/waxpanc...) as is Jeremy Zawodny (http://friendfeed.com/jzawodn). And I'm pretty sure Kevin Fox is on here too... ;-) (http://friendfeed.com/kfury) - Tony Ruscoe

Mark Silva at Real Branding; an outstanding thought leader on the possibilities of Social Media. - Mark Evans

You should add Allyson Kapin who is the founder of Women Who Tech - Sandra

I've been working on how to automate the routing of data streams (such as Twitter/FF updates) so that the network as a whole will begin doing the work of selecting our content for us, eliminating most of the need for manual following/unfollowing. It seems like these ideas could congeal into a definite algorithm very soon. http://joshmaurice.livejournal.com - Joshua Maurice

@rob thank you very very much! glad to be compared to Bret! - funkyboy

theres a top 50 CEO's that twitter here http://images.businessweek.com/ss... on business week - this would be a good starting point - although I think most of them are on here already. - Nigel Walsh

may I be part of Building43 please Robert? - Thomas Power

@Thomas - you are moving to the US? or is this the virtual building.. - Nigel Walsh

Thanks for including me bud :) - Chris Saad

I'd add @bitsweat aka Jeremy Kemper, who worked really hard to merge mirb and Rails into a new version of Rails. It took diplomacy to mold two rival coding teams into one, and as well genius level coding skills. It's hard to find someone on your list, Robert, who is both a diplomat and a great coder. - barce

a bit corny, but in line with Time Magazine - isnt it all of us? - Nigel Walsh

okay, one more not on the list: When Marc Andreesen was on the Charlie Rose show, Charlie asked him what the next big thing was. Marc didn't answer. Then Charlie asked him about who was working on the most interesting stuff. Marc's answer: Andrew Chen. http://andrewchenblog.com/ Andrew came up with the Freemium model spreadsheet... okay, I'll stop. :-) - barce

More fields on Robert Scoble's spreadsheet would be helpful: Affiliation, Title, Facebook Page, Friendfeed Page, Twitter Page, Email Address. (URLs for the pages.) - Sean McBride

Max Levchin ? is another good guy. Co-founder and former CTO of PayPal. - Guy Vander Heyden

'Us' - AJ Kohn

Someone who you don't even know exists yet. - Dean Clark

@yoast for WordPress SEO - Jeroen De Miranda

Robert - I know you have met Sol Lipman and David Beach, founders of 12seconds.tv. - Justin Korn

Robert, btw, John Furrier is on Facebook as well as Friendfeed (you have him listed as FF only). I'm on both - I'll let you decide if I should be on the list or not, though. - Mark "Rizzn" Hopkins

I think you should add Sheryl Breuker, Robert. Her Incidental Interviews are becoming quite a staple and she's a central connector in the social media and communications space. She's on both FF and FB. I think her contribution of bringing the personal side of personalities into view is important. - Ken Camp

Robert- I hate to disagree with you, but some of the folks on this list were movers & shakers in 2007 and 2008 but have since failed to produce anything of note, even simple ideas or concepts. I wouldn't name anyone specifically, but you could stand to be a bit more critical, imvho... Of course, I'm probably critical enough for both of us, and then some. ;) - Jolie O'Dell

have you investigated @andraz and @gandalfar from Zemanta? I think that understanding text will be a killer application for tracking citations and topics between bloggers - Michele Costabile

thanks for the include robert, btw i'm most definitely on friendfeed ;) - mike "glemak" dunn

Dave Armano (now working with Peter Kim, et al) - Susan Beebe

Mark Zuckerberg is on facebook ;) hehe - add X - Susan Beebe

@eldsjal and @MartinLorentzon from Spotify, and if there is someone out there who have not tried spotify yet, ill strongly recommend you to do just that. This is the way it should be done not just with music but also with video! http://www.spotify.com - Nerkez

It's pretty good, but Andrew Keen belongs on there. Also, so few women on Web 2.0-3.0, eh? Glad you include VWS with Rosedale and Koster. Wagner James Au has not done anything original in 5 years. - Prokofy Neva

Barrett Lyon of BitGravity and who was one of a handful of people who mapped the Internet - Loren Heiny

Maybe Steve Gillmor because at least he is always thinking about this stuff all the time and working it, even though he's always wrong. - Prokofy Neva

Prokofy: Steve Gillmor not being on the list was a major oversight. I always treat my friends the worst. Hmm. - Robert Scoble

What about Dan Cohen, the Digital Historian leading the Zotero project? He's on twitter @dancohen. They're going to be launching a social network for researchers from undergrad to professor that will open up the research process to everyone through their Firefox plugin. - Aram Zucker-Scharff

Paul Todd [ http://bit.ly/ek9P0 ]. Involved in development of useful apps ( like OneBridge http://bit.ly/XbOMs ) for Symbian phones... - Arvind

Damn, need to work harder to make it on this list - Alexander van Elsas