As called into BlogTalkRadio via my cell phone. Cool free service! - Robert Scoble

good one Robert...enjoyed it especially about value of "doing something that has broader impact" .Also liked the thoughts about doing it different" I am with you. See you at SXSW and lets catch up further - Richard Binhammer

Richard: looking forward to seeing you! - Robert Scoble

I understand what you're talking about re: PR, we've worked with you b4 (EA - Dead Space); I agree in principle with what you say, but what you're really talking about is the evolution of PR from a one way dialogue to a two-way conversation through the various touch points in social media. Connecting. Having a dialogue and a relationship. The personal touch. That's always been the difference between good PR and bad PR, not something new. - Christian

Christian: that day at EA was absolutely great! If that's PR, I want more PR. The problem is that for every experience with PR like that I have 2,000 lame email pitches to go through. - Robert Scoble

agreed. robert (OMG i'm agreeing with you:P). think of the 90s, back in the day when musicians were gods. good bands shied away from the spotlight and introduced their fans to great unknown bands who didn't get the same fame... - Terry O'Fee

Robert, Couldn't agree more. Thanks for taking the time to share your thoughts. - Chandler

great commentary en light of a recent SEO post ranting about personal branding - http://outspokenmedia.com/brandin... - shayne catrett

Well said Robert. - Jason Calacanis

Good points - Bill Romanos

I think PR needs to rise to a higher std--needs re-invention http://cinch.blogtalkradio.com/BillKos... - Bill Koslosky

Times have changed! Thank goodness. I actually think it is a bit easier to get coverage now...at least it is far less expensive. The key point is that you have to be doing something interesting and creative AND get it out there in a more "real" way. Thank goodness pay for play is over :) - Troy Malone

I love the flashlight concept - Shaun Haney

Just one comment: if you want to leave your children with something more than some bucks in the bank, teach them to cultivate a rich interior life. Nurture their curiosity about EVERYTHING, not just tech, or social media, or the NEXT NEXT BIG THING. A well-furnished mind helps one become good company for oneself, which is the only way to become good company for someone else. - Victor Panlilio