The human brain is not optimized for the abstract thinking and data memorization that websites often demand. Many usability guidelines are dictated by cognitive limitations.
- Gordon Saunders
It’s common to find an author's credit and bio at the end of a blog post, especially on blogs that post content from multiple writers. Using a cocktail of WordPress template tags, an info section can be easily put together to showcase the author's Gravatar profile image, their name, link to their website and short bio.
- Gordon Saunders
After Yahoo! SiteExplorer and Flickr, Yahoo! Pipes is the third reason why I love Yahoo! so much. Surprisingly, I come across too many people who have no idea how to use Yahoo! Pipes and what one can do with them. This post is meant remind us of some huge possibilities behind the tool: here are 5 great Yahoo! Pipes that can be used for brand monitoring for competitive research and reputation management.
- Gordon Saunders
Wait, what are you doing reading this introduction? There's no time… it's already "Week One" of our link building blitz plan! Like the great holiday and Cyber Monday deals on your site, your company's link building opportunities won't last long… But, if you start now,right now, you'll have a serious shot at scoring some great exposure and increase your sales to those holiday shoppers.
- Gordon Saunders
In this first of the two part series on the subject, I'll be covering tools on SEOmoz. My next segment will focus on tools across the web.
- Gordon Saunders
AgentPress is a brand new WordPress theme released today, designed specifically for use by the real estate industry. The theme is a collaboration between WordPress designers StudioPress and the real estate blog MyTechOpinion.com.
- Gordon Saunders
Download a free special report called How to Comply with the New FTC Compensation Disclosure Guidelines (PDF file). Written in easy-to-understand language, this report provides general practical knowledge about what to do to stay out of trouble with the FTC. Although not a replacement for legal advice from your Internet lawyer, this guide is a better alternative to reading nonlawyers guess in forums as to what the FTC is actually doing and how it can affect your online business.
- Gordon Saunders
Love it or hate it, the Open Directory Project (ODP or “DMOZ”) always seems to creep into the conversation when we’re discussing links and/or SEO. Since DMOZ is not a search giant, and seemingly does little to promote itself or the core values of the directory, you have to wonder why editors and SEOs even bother with it. But since they do, I decided to approach DMOZ for input on a number of commonly asked questions and post answers and viewpoints here at Link Week. Nothing earth shattering came out, but I did pull a number of interesting tidbits from the interview and the research I conducted to support my input.
- Gordon Saunders
European shoppers looking to purchase products from other EU countries on the Web are likely to fail three times out of five, according to a 2009 European Commission study on cross-border consumer e-commerce.
- Gordon Saunders
I’ve recently found myself wanting to shorten a whole lot of URLs at once for my own nefarious purposes (don’t ask), so I created a tool using the bit.ly API that does all the dirty work for me.
- Gordon Saunders
"Apple has $23.4 billion in cash and short-term investments. With long-term investments included, Apple has $34 billion in current assets, up from $31 billion last quarter." http://bit.ly/IxYVV
- Gordon Saunders
Wow, more cash than Microsoft, and more cash than the worth of many big name companies.
- Vezquex: God of FF
Today I'm presenting a get-rich-quick link building tactic which actually works across virtually any niche. Sounds too good to be true, right? Well, it's not. Here's how it's done. Oh, and by the way, it's 100% whitehat.
- Gordon Saunders
The following charts are provided free to the search marketing community. Researching and compiling this data (and building graphs like these) can be a tiresome, frustrating task. Thus, we've compiled this list of graphics relevant to the SEO & SEM worlds. Nearly all of the graphics have a larger, high-res version available for download by clicking on the image itself. Feel free to use these in presentations, on the web or any other format you'd like (attribution is certainly appreciated, but not required - though when the data is originally sourced from other organizations/companies, we recommend you cite these).
- Gordon Saunders
Jeff Holden, CEO of Pelago, makers of social story telling application Whrrl, shows Robert Scoble around Whrrl and talks to him about the social software industry from their offices in Seattle, WA.
- Gordon Saunders
Some SEOs argue that irrelevant links have long been detected and discounted by search engines, making related links an important part of your link building strategy. Do you really need large numbers of “relevant” links to get a site to rank for your top keyword? No. As long you've built links on reasonably trusted, authoritative domains, and you've thrown in some (sometimes over) optimised anchor text for good measure, you can still rank.
- Gordon Saunders
Love it or hate it, link bait is successful. Link building is crucial; however, link bait tactics that worked this year may not be as effective next year. This session explained what we should be currently looking at in regards to link development.
- Gordon Saunders
The search engine optimization process can sometimes be mistaken for a singular, sprint-to-the-finish project, when in fact, it's more like a marathon. Searchers rarely ever convert on the first click and thus, SEO campaigns that merely target a few popular keywords and call the task finished may be fooling themselves. I made this handy chart to help illustrate the issue.
- Gordon Saunders
Been there, done that. As with so much online, if you place barriers in the way of users you get a lower conversion rate. In this case leaving a comment, but the principle holds true for things like checkout processes too.
- Gordon Saunders
If you use WordPress as a CMS for your clients’ websites, you've probably faced that issue: regular people find WordPress hard to use. Yes, it is quite user-friendly, but apparently not enough for people who double-click on links when browsing or worst, enter their website’s URL in Google to get there. To make it easier for these people to maintain their own website, I would suggest the following tips.
- Gordon Saunders
It is extremely difficult to put accurate financial values on blogs. Almost all of them are private companies. Some do raise VC money and those sums can be used as guidelines if and when they are disclosed. Like many content businesses, the only worthwhile value is what an acquirer will pay. At least two blogs from last year’s 24/7 Wall St. list were sold—Ars Technica and PaidContent., both very near the valuations we gave them. This year’s list does not include blogs which are part of larger companies because the traffic of these properties is almost never broken out. Blogs which are used as fronts for other businesses have also been excluded. Blogs that do not have revenue are also excluded.
- Gordon Saunders
Below we’ve got some (very bullet pointy) coverage of Dave’s SEO session (”SEO Strategies to Make a Splash”) at A4Uexpo London. Hopefully you’ll find some useful nuggets in the list!
- Gordon Saunders
There was an interesting session on online video at Search Marketing Expo (SMX) East, which WebProNews attended. The session was called "Video Search Marketing Beyond YouTube". The following tips come from a combination of presentations from that session from speakers: William Leake of Apogee Search, John McWeeny of TurnHere, and Eric Papczun of Performics.
- Gordon Saunders
The best I can come up with is: "Do not want to play. But is necessary, and at length not play tomorrow." Depending on context it could be game rather than play and/or finally rather than at length.
- Gordon Saunders