Scott Gould

"Jeroen, I think how you use Twitter will effect frustration levels. If you read every tweet, then yes, it will iritiate you easily. I prefer to think of it like a party - I like everyone in the room, value what they have to say, but can't listen to every conversation at the same time." - Scott Gould

"Hey Kristian I agree, wholeheartedly. I co-founded Like Minds - so on once hand, I am one of those conference organisers. At the same time, I work pretty hard to ensure we *don't* do the aforementioned and typical thing of putting people up talking about conversations and then we all go home enthusiastic, but we don't know what we're actually enthusiastic about. There is an incredible lack of thought-through framework and strategy - especially in the non-direct-conversational arena. You're right - people will talk about your brand, but they aren't going to talk to your brand everyday, nor do they get a hard on when they realise that, hey, I can say hi to Starbucks. For most companies, the strategy doesn't involve conversing with the consumer. Your idea of brand games vs brand story is very compelling and I've adopted it as my own. People want to involved in the idea, participate in the game, and then turn you off and go and do the next thing - unless you provide genuine value that has..." - Scott Gould

"Bang on - "no one person can claim to 'get the brand' after one experience" - so the idea is, we use this dynamic to our advantage." - Scott Gould

"Hey Robin - yes I'll be unpacking this, although I have to do some studying first and get some case studies together! I've realised that I don't supply enough case studies and just use intuition a little too much!" - Scott Gould

"Hey Kristian. As a small company, I take on lots of interns. I provide training, books, real campaigns to get stuck into, areas of responsibility, and see them grow before my eyes. As a small company, I can. I think this is part of the solution for Interns - they need to find small up-and-coming companies to work with (not work for)." - Scott Gould

"I'm thinking of following this post up with a framework on expectation. For example, when someone sees a Tweet linking to this post, already there's mystery. It's the strength of the mystery that makes someone click, amongst other things. My idea is in how to create and manage unknowns. What needs to be known, and what is best being hidden" - Scott Gould

"Agreed" - Scott Gould

"Not sure. It's unlikely. Not that it changes my point, I don't think? Cheers as ever Alex :-)" - Scott Gould

""Social media, like any means of communication, is limitless in its potential. That we've already managed, within ten years of its advent, to reduce it to a means of marketing goods and services to people with discretionary income, says a lot about how humans measure their own success and potential. Let's graduate from that, shall we?" Totally! Agreed with all your points, and now mulling them through!" - Scott Gould

"Sorry Gemma, this is </rant>, and I won't get it out again until at least next week! ;-)" - Scott Gould

"Agreed - how can we step towards this?" - Scott Gould

"Paraphrasing: "Conferences are not Training Events" True / False? I'm leaning towards 'mostly true'. I think they serve to be far more inspirational. Which means, at least, the content needs to be inspiration - and still these speakers have something to answer for with all the fluff they provide. Bring on Red Chair. That's where there's actual framework." - Scott Gould

"Thanks Carl - I'm just reading your post now... :-)" - Scott Gould

"Jeff, thank you so much for your words. It's good to know that others are indeed feeling the same way, and that I'm not a lunatic. Jason falls, ironically, wrote the same thing today: http://www.socialmediaexplorer.com/2009...... I would like to hear how you, as an organiser, are looking to do things differently. I'm thinking and writing about it a lot, but still haven't found something I can work with that combines lots of people, a very wide range of competency, and still deliver valuable inspiration and takeaways for all." - Scott Gould

":-)" - Scott Gould

"" My point is that selling the "fluff" of social media gets you nowhere. Selling the measurable benefits to the company success does. " Exactly. I wrote today about how tired I am of fluff. I bust my ass writing frameworks - because they calm the fears of the client, and provide structure for people to build." - Scott Gould