Re: The Ad Contrarian: What The Brand Babblers Don't Understand -
"And there's the very root of the problem." - Scott Monty
Re: The Ad Contrarian: What The Brand Babblers Don't Understand -
"I'm interested in them reading the content on my site." - Scott Monty
Re: The Ad Contrarian: What The Brand Babblers Don't Understand -
"Not universally, but it can get a lot closer than traditional. For example, I know the gender, ages, behaviors, geography and associated interests of people who visited my site today." - Scott Monty
Re: The Ad Contrarian: What The Brand Babblers Don't Understand -
"No, traditional media uses outdated assumptions such as Nielsen ratings and circulation numbers, which are not only overblown, but don't tell you a thing about who saw your ad." - Scott Monty
Re: The 6 Hottest Trends & Insights from SXSW Interactive 2015 -
"“The largest trend I’m seeing this year is the use of SXSW as a platform for entrepreneurs to make it big" - interesting observation by Bough. This is exactly what SXSW was before brands took it over." - Scott Monty
Re: Jeremy Brett's Sherlock Holmes Debuted on This Day 30 Years Ago -
"What a great way to celebrate!" - Scott Monty
This Week in Digital - March 13, 2015 -
This Week in Digital - March 13, 2015
Re: Your Chance to Win Big on IHOSE - I Hear of Sherlock Everywhere -
"I wish I could claim either one of those distinctions, Mike. Sadly, such is not the case. Yet." - Scott Monty
Re: Episode 65: Art in the Blood - I Hear of Sherlock Everywhere -
"Well, Tom was specific about why he chose each actor (from the scores of options) in the interview. If you're set on Roger Moore, you can see him in one of Tom's sketches here." - Scott Monty
Re: Self-Driving Cars Disrupt the Crowd -
"I don't think it's at all unlikely to see autonomous lanes either alongside or in addition to carpool lanes. Seems like a way to ease ourselves into it." - Scott Monty
Re: Found: One Lost Sherlock Holmes Story | Smart News | Smithsonian -
"Debunked: Sir Arthur Conan Doyle was not the author of the lost story. Details from I Hear of Sherlock Everywhere." - Scott Monty
Re: Read the lost Sherlock Holmes story found in an attic -
"Our analysis indicates that Conan Doyle was not the author. We asked Mattias Bostrom, BSI, co-author of Sherlock Holmes and Conan Doyle in the Newspapers to take a look." - Scott Monty
Re: Self-Driving Cars Disrupt the Crowd -
"No doubt there is disruption ahead. But based on having spent some time in the automotive industry, I'd suggest that the timeline is far too optimistic. When you consider where most Americans are with respect to new vehicles, the data suggest they're holding onto their vehicles longer - on average 11-12 years. Economically we're in a place where more people are buying used cars and holding onto their new cars longer. Which means that Phase 1 would extend well into the early 2020s - and this is assuming that drivers are buying vehicles equipped with the often optional driver assist technologies. Phase 2 - limited autonomous (or partially autonomous) driving realistically will take longer than 4 years. Phase 3 will more likely take two generations rather than two decades to put into effect. And "utopian" is the proper word for 100% autonomous driving adoption - largely because of what Dave Klaboe mentioned in the comments: many people in our society actually enjoy driving. And while the..." - Scott Monty
Re: Sherlock Holmes Valentine Day Quiz - I Hear of Sherlock Everywhere -
"Well done! And I'll also add that in "The Boscombe Valley Mystery," Alice Turner was described as having violet eyes!" - Scott Monty
Re: Listen To This: Stories We’re Telling Ourselves, inspired by The Beancast -
"Go, Matt! Excellent parsing of some of the topics we discussed. And you made some really fine points of your own. It certainly is worth thinking about between now and next February. But I don't think the Super Bowl will have any trouble selling ads next year..." - Scott Monty
Re: What You Don't Know About David Carr -
"He was a giant and we'll feel the effects of his absence. Glad to see you included some clips of him at my alma mater, Boston University. He was appointed Andrew Lack Professor of media at their College of Communications in the last couple of years." - Scott Monty
Re: How to Produce a Podcast -
"As a veteran podcaster, if I had seen this list when I was starting out, it would have been very helpful. One area you might want to think about, Jay: the USB headsets. I agree that sound quality is the biggest differentiator for a good podcast, and guests who speak through their computer's microphone would do better do not participate at all. But what we do over at I Hear of Sherlock Everywhere is a little different: we have a handful of headsets on hand, which we send out via Priority Mail - with an enclosed postage-paid return package, so we don't have to keep acquiring new hardware. We've found that it keeps our costs down (relatively speaking) and that the type of guest that doesn't yet have a headset is the type that doesn't really have a lot of use for it in the future. Might be something to think about. Thanks again for the list!" - Scott Monty
Re: Time to Reassess Real-Time Marketing -
"Indeed. And the more I reflect on it, the more I realize that this was planned. If that's the case, they're doing damage to the entire marketing industry. Meh, what do you expect from a friggin' pizza roll anyway?" - Scott Monty
Re: Horowitz's Moriarty Is an Ingenious Thriller - I Hear of Sherlock Everywhere -
""Head-keeper Hudson, we believe, has been now told to receive all orders for flypaper, and for preservation of your hen pheasant's life."" - Scott Monty
Re: The 10 best big company blogs in the world -
"It's nice to see such a summary - and one that gets some perhaps lesser-known brands in there. One note about Disney: the Disney Parks blog still has the names of cast members. Not sure if this is what you were recalling, but it's certainly one that has retained the human factor." - Scott Monty
Re: Tac Anderson - Going Local - Amazon Local -
"Congratulations, Tac! Sounds like the perfect move for you. Can't wait to see what you accomplish next." - Scott Monty
Re: The Thing About Serial And The Golden Age Of Podcasting -
"One quibble, Mitch: the higher end podcasts (Serial, Carolla, WTF) do incur distribution costs. The hosting charges for allowing downloads can be quite high - hence their need to find sponsors." - Scott Monty
Re: Rest in Peace Roxie (2002 – 2014) -
"I know how hard this has hit the whole family, C.C. Roxie was very much part of the family. Your heartfelt piece reminded me of when Jimmy Stewart paid tribute to his dog Beau and reduced Johnny Carson to tears in the process." - Scott Monty
Re: Why Don't All Hotels Provide Free Wi-Fi? -
"That Marriott fine was actually $600,000, not $60,000." - Scott Monty
Re: As Computer Hackers Dissect Cars, Automakers React -
"If you're only going 60 mph on the highway, odds are you're more likely to be rear-ended or forced off the road by modern drivers." - Scott Monty
Re: T-Mobile Brings On Shift And Porter Novelli To Work Alongside WagEd -
"Or SHIFT. :-)" - Scott Monty
Re: Is Real Time Marketing Actually Worth The Time? Finally An Answer -
"It's a start, but remember KPIs are indicators, not the end goal itself. RTs are directional at best. I'm sure KitKat wants to do more than just let people know it exists." - Scott Monty
Re: Not Even Kim Kardashian Can Save Blackberry -
"And...BOOM Blackberry courts CIOs with focus on security via the Wall Street Journal" - Scott Monty
RT @zachburrus: Asked the @SHIFTcomm crew what sites they read to stay so smart. From Bloomberg to BuzzFeed, it's 1 helluva list: #PR
RT @armano: Last Week Tonight with John Oliver: Net Neutrality (hysterical!)
RT @armano: Last Week Tonight with John Oliver: Net Neutrality (hysterical!)
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