Scott Monty

"I can't help but think that many (including some commenters here) keep thinking of Google+ only as a destination. It's not. Yes, it's another site to keep track of and visit, but ultimately the value will be the integration of social results across the entire web as we know it: search, mobile, video, display ads, your site, location-based services, etc. Social is a core human behavior, not a destination. I gave a presentation on Google+ for marketers Monday at Social Fresh East; I'm giving the same one next Tuesday at the Ragan Google+ Summit. The point is that from a marketer's perspective, Google+ has the potential to be much more powerful than simply branding it as "a social network" will do. While there may be a perception problem, let's (a) be patient, remembering that it's only been open to the public for a few months; and (b) remember that search was just integrated a few weeks ago. Over time, we'll begin to see the fruit of Google's labor beginning to take shape. And maybe it..." - Scott Monty