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@verseandy Sure. It's the Society for New Communications Research (@SNCR), a non-profit think tank that tracks the social media industry.
@maggiefox Congratulations are shared with you and @socialmediagroup for your role in achieving the #SNCR Brand of the Year award for @Ford.
@TheDanKidd Thank you. We're very humbled and pleased by it. #Ford
@JohnLoGioco Thanks, John - great to share a table with you, not to mention a great Outbrain project! #Ford
@jbell99 @catchuplady We also share the #SNCR Brand of the Year award with you & the Ogilvy team. Thank you for your role in achieving it!
@Orangeball Thank you. We take that role seriously and hope we can continue the momentum. #Ford
@seanGT95 Take a look at our media site http://media.ford.com, The Ford Story http://www.fordvehicles.com/theford... or http://ford.digitalsnippets.com
@paullyoung Thanks, mate! Hope you're enjoying Sydney. Can't wait to get back there some time.
@robynmcintyre I have. Funny thing is, the all-new 2010 Taurus has more technology than ever but starts at the same price as the 2009 model.
@piersoncci Not usually. It's a wicked pisaah finding a pahking space. :)
Getting ready to head to Boston for the @SNCR awards gala (@ John F Kennedy International Airport (JFK) w/ 2 others) http://foursquare.com/venue...
Cathryn Hrudicka liked this
RT @cc_chapman: Mini crayonista reunion going on at Audience Conference with @scottmonty @jaffejuice
Richard Binhammer and Cathryn Hrudicka liked this
oh oh
- Richard Binhammer
@olgayefimova Indeed. I wrote about it at http://www.bakerstreetblog.com.
Re: How Ford Uses Social Media to Improve Its Brand (Video) - http://www.socialmediaexaminer.com/how-for...
"How is it "shameless" when Michael pointedly asked me about the car? And as far as the medium dictating the message, I respectfully disagree. Our message is the same no matter where we are. It doesn't really make much sense to have a different message for television, print and online. If we're to be effective, we need consistency between media. We measure our progress against specific programs, as well as via overall perception - the latter of which is influenced by a number of factors, so social media isn't the only metric. We know we're succeeding in what we're doing."
- Scott Monty
"How is it "shameless" when Michael pointedly asked me about the car? And as far as the medium dictating the message, I respectfully disagree. Our message is the same no matter where we are. It doesn't really make much sense to have a different message for television, print and online. If we're to be effective, we need consistency between media. We measure our progress against specific...
more...
- Scott Monty
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