"How is it "shameless" when Michael pointedly asked me about the car? And as far as the medium dictating the message, I respectfully disagree. Our message is the same no matter where we are. It doesn't really make much sense to have a different message for television, print and online. If we're to be effective, we need consistency between media. We measure our progress against specific programs, as well as via overall perception - the latter of which is influenced by a number of factors, so social media isn't the only metric. We know we're succeeding in what we're doing."
- Scott Monty
"How is it "shameless" when Michael pointedly asked me about the car? And as far as the medium dictating the message, I respectfully disagree. Our message is the same no matter where we are. It doesn't really make much sense to have a different message for television, print and online. If we're to be effective, we need consistency between media. We measure our progress against specific...
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- Scott Monty