"Correction: the 25% is digital & social media, not just social media. If anything, it's a number of things coming together: our transformation plan, our great new products, advances in fuel efficiency and quality, and the ability to be seen as different. Collectively, it all adds to the momentum, and social media is there to support and amplify it. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty