"While our company may have "massive resources," as you say, that doesn't mean that massive resources are necessarily being leveraged toward social media. And with a social media staff of exactly two - including me - I'd say Ford's is among the leanest out there. As to risks, it's not all cut & dried. In a traditionally conservative environment, taking the risks inherent in some social media activities is a big step. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty