Scott Monty › Comments

"And when's the last time you were in a Ford, Sean?" - Scott Monty

"John, Ford's SYNC system is powered by Microsoft and has been for nearly 3 years now. It's an award-winning system, which additionally, when paired with navigation is actually the industry leader. I'd respectfully suggest a look at what Ford is doing when it comes to in-car connectivity, including the partnership with Pandora. You might be surprised. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty

John Jansch from Duct Tape Marketing writes up this simple 7-step guide to getting your business active - and effective - in social media. - Scott Monty

"Gradon, on the Lincoln MKT you've hit exactly the mark that we wished to make with it. There's a consistency and history to the Lincoln brand DNA that should be apparent. We even had a recent display of current Lincolns in our lobby, with a 1940 Continental thrown in for comparison, just as you've noted. There were a number of wall wraps that contained some great info about Lincoln design; we've reproduced them on Scribd for your consideration. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty

"Pun my word, Saul! That's quite a bibliography. Thank you so much for your comment and your readership." - Scott Monty

"Thanks for the direct link, Zeh. It's been updated in the post." - Scott Monty

"Thanks, Erica! So glad you're following along and paying attention to how Ford is changing." - Scott Monty

"Thank you, Bridget. Here's hoping there's more in store. I appreciate you being a loyal reader." - Scott Monty

"Andy - thank you for that excellent tip! I'm going to add it to the main post." - Scott Monty

"We may see more data like this when Twitter releases its paid business model, Derek." - Scott Monty

Online social networking is becoming entrenched in everyday life and is profoundly affecting how US consumers connect with family and friends, shop and interact with retailers and brands, and participate in political and humanitarian issues - Scott Monty

"Thanks for the great writeup. Technically, it's Ford's SYNC, powered by Microsoft. The technology was developed by Ford using the Microsoft Auto platform. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty

"I would agree that there's a certain level of authenticity and street-level credence that comes with social media listening. We just have to keep in mind that lots of this is anecdotal - directional, at best, but not necessarily predictive of the masses. But hasn't it always been that researchers have colored quantitative research with qualitative research? The verbatims and other commentary bring to life the numbers. There's no reason that can't apply here as well. My point is that it's not an all-or-nothing approach any more. It's about integrating the channels and understanding the relative strengths and weaknesses of each." - Scott Monty

"George is the best! And while I think there are a number of people in the marketing space like that, no one has risen to the level of Scoble. My opinion is that this is likely because of the nature of the marketing blogosphere - it's just too crowded. Scoble made a name for himself early on. I hear you with the passion and level of commitment - our wives could probably commiserate. ;-)" - Scott Monty

Wow, Congratulations!:-) - Cathryn Hrudicka

Thanks, Cathryn! - Scott Monty

Changes to Facebook Connect, email, notifications and more. Significant changes that mean positive effects for marketers - Scott Monty

Changes to Facebook Connect, email, notifications and more. Significant changes that mean positive effects for marketers - Scott Monty

"You know, you've probably got the very 10% that I'll likely narrow my list down to. :)" - Scott Monty

"Good to know, Matthew. When I have the time (!), I may do more culling." - Scott Monty

"Hey Bob - you don't get as much spam because you've only got about 10% of the following that I do. ;-) But your point about not listening is a valid one. I'm not really actively listening to the multitude of followers; I have the opportunity to do so when I dip into the main Twitter stream (which isn't very frequently). It's probably disingenuous of me. The bottom line is, I don't have much time to manage followers - and that's one of the reasons my lists are only partially built at this point. Social media does take an effort, and it's only with the additional effort that additional value becomes apparent. Thanks for helping to clarify that." - Scott Monty

"It's useful when I want to dip into the stream to see what's being said. While I can't read everything, I'm exposed to a lot and I can learn something new every day, often by chance. But you're right - a lot of it is noise, and as I see the stuff that doesn't resonate or that's clearly garbage, my following list will be pruned." - Scott Monty

"I agree Shelly. And I do try to discern those from the spammy ones." - Scott Monty

"I don't work with them. Therefore, I don't have a recommendation one way or the other." - Scott Monty

"Check back with me on December 21, 2012. ;-)" - Scott Monty

"How is it "shameless" when Michael pointedly asked me about the car? And as far as the medium dictating the message, I respectfully disagree. Our message is the same no matter where we are. It doesn't really make much sense to have a different message for television, print and online. If we're to be effective, we need consistency between media. We measure our progress against specific programs, as well as via overall perception - the latter of which is influenced by a number of factors, so social media isn't the only metric. We know we're succeeding in what we're doing." - Scott Monty

"How is it "shameless" when Michael pointedly asked me about the car? And as far as the medium dictating the message, I respectfully disagree. Our message is the same no matter where we are. It doesn't really make much sense to have a different message for television, print and online. If we're to be effective, we need consistency between media. We measure our progress against specific... more... - Scott Monty

Share your Twitter lists as an embeddable widget for your site - Scott Monty

The Altimeter Group discusses the link between financial success and social media activity - Scott Monty

"Correction: the 25% is digital & social media, not just social media. If anything, it's a number of things coming together: our transformation plan, our great new products, advances in fuel efficiency and quality, and the ability to be seen as different. Collectively, it all adds to the momentum, and social media is there to support and amplify it. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty

Despite the slowing growth of Twitter after its explosion earlier in 2009, many users still cannot get enough. Crowd Science reports that in August 2009, although only 27% of Twitter users posted dail - Scott Monty

"How are those monopolies, Adam? Apple has maybe a 19% penetration and over 250 million people visit the homepage of Yahoo every day." - Scott Monty

"Ken, I'm very sorry to hear that. Your efforts are still to be commended, and hopefully the family can use the funds raised for funeral expenses and other purposes as they struggle through this terrible and difficult time. No family should have to go through this; thanks to you and the support of your community, they'll be spared just a little bit of the associated pain and difficulty." - Scott Monty