Scott Monty › Comments

"How is it "shameless" when Michael pointedly asked me about the car? And as far as the medium dictating the message, I respectfully disagree. Our message is the same no matter where we are. It doesn't really make much sense to have a different message for television, print and online. If we're to be effective, we need consistency between media. We measure our progress against specific programs, as well as via overall perception - the latter of which is influenced by a number of factors, so social media isn't the only metric. We know we're succeeding in what we're doing." - Scott Monty

"How is it "shameless" when Michael pointedly asked me about the car? And as far as the medium dictating the message, I respectfully disagree. Our message is the same no matter where we are. It doesn't really make much sense to have a different message for television, print and online. If we're to be effective, we need consistency between media. We measure our progress against specific... more... - Scott Monty

Share your Twitter lists as an embeddable widget for your site - Scott Monty

The Altimeter Group discusses the link between financial success and social media activity - Scott Monty

"Correction: the 25% is digital & social media, not just social media. If anything, it's a number of things coming together: our transformation plan, our great new products, advances in fuel efficiency and quality, and the ability to be seen as different. Collectively, it all adds to the momentum, and social media is there to support and amplify it. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty

Despite the slowing growth of Twitter after its explosion earlier in 2009, many users still cannot get enough. Crowd Science reports that in August 2009, although only 27% of Twitter users posted dail - Scott Monty

"How are those monopolies, Adam? Apple has maybe a 19% penetration and over 250 million people visit the homepage of Yahoo every day." - Scott Monty

"Ken, I'm very sorry to hear that. Your efforts are still to be commended, and hopefully the family can use the funds raised for funeral expenses and other purposes as they struggle through this terrible and difficult time. No family should have to go through this; thanks to you and the support of your community, they'll be spared just a little bit of the associated pain and difficulty." - Scott Monty

"True, although I've heard the phrase "if Ford can do it, so can you" a number of times. :-) And you're right - agencies are part of the extended team as well. It does go beyond our own infrastructure." - Scott Monty

"While our company may have "massive resources," as you say, that doesn't mean that massive resources are necessarily being leveraged toward social media. And with a social media staff of exactly two - including me - I'd say Ford's is among the leanest out there. As to risks, it's not all cut & dried. In a traditionally conservative environment, taking the risks inherent in some social media activities is a big step. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty

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"This is only an educated guess, Ellen, but I think it's consistent with the timeline. During the early part of this year, we saw CNN and Ashton Kutcher - not to mention Oprah, Ellen and other celebrities known by just their first names - in a race to collect the most followers. This made Twitter a mainstream phenomenon (just like I predicted, btw). The 25-34 age group have been the main users until now simply because they're the ones who are most likely to be paying attention to emerging trends in the tech sector." - Scott Monty

"Dave, that's a great observation. But I would argue that those individuals or organizations only using it as a broadcast mechanism are entirely missing the point of social media. It's more about building long term relationships and consistently adding value so that followers/fans/customers have a reason to behave or think differently." - Scott Monty

"Hi Carol, Thank you so much for covering both the Fiesta Movement and Fusion 41. I kind of shy away from the "hero" worship - the real heroes here are twofold: the products, without which none of this would be possible; and the individuals that put themselves out there because they believe in what we're doing. None of this would be possible without those two fundamentals. When you add to that the supersmart agency ideas, support and execution and the myriad of team members - not least of which are the Brand & Content Alliance team here at Ford - it's clear that this is a One Ford effort. We're all so proud to be part of this company that has a strong business plan, amazing new products, and a commitment to making the world a better place. We hope to continue the efforts on many fronts. Thanks again. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty

Ways you can put social media to use for your organization - Scott Monty

"Tick Tock, I don't care about my own fame. This is about the success of Ford Motor Company." - Scott Monty

"I wouldn't mind seeing that at all, Steve. :)" - Scott Monty

"Thanks for reporting on this. FYI, our Rules of Engagement for bloggers is available on Scribd. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty

Ford's social media hub - Scott Monty

"Then why not use Facebook Connect or Twitter, two comment options that I also offer on my blog?" - Scott Monty

"That's why the illustration said "a" Google product, not all Google products. :)" - Scott Monty

"Last time I checked, Jake, this is a blog, not an app. It's a source of news & information - not unlike a media outlet. You could look at the New York Times website and make the same criticism. It's a false analogy." - Scott Monty

Comprehensive database of social media governance policies from a variety of companies - Scott Monty

"Haven't had the chance to see Google Wave yet. Even though it's being released in Google's constant state of "beta," I wonder if usability feedback will help fine tune it." - Scott Monty

Slides from a webinar given by the Asia office of Ogilvy 360 Digital Influence Group. - Scott Monty

"I title my posts based on what works for the content, not based on what's on other sites. And yes, the practice of summarizing and referencing the original author or presenter is very common - I just thought that since the comment was focused on originality, it was ironic. And to answer your question, no. I adapted it and applied the principles to an entirely unrelated field of interest." - Scott Monty

"It doesn't look to me like they're leaving Facebook, as the numbers keep growing - or they move int o the next generational cohort. Also, I'd say that even if they are adopting Twitter, it's not as a replacement for Facebook, as the two sites have different features in terms of sharing and communicating." - Scott Monty

"I haven't researched that, nor do I know if Facebook actually reports those numbers. That would be interesting to know, though." - Scott Monty

"The vehicle doesn't go on sale until Q2 of 2010. The effort has been largely about building buzz and awareness at this stage. Not only do we have a level of product awareness that surpasses that of vehicles that have been in the market for 2-3 years, but Ford Motor Company is seen as a more "with-it" company in terms of embracing social media. Expect more information as we actually begin selling cars." - Scott Monty

"There was no quid pro quo, no propaganda. Mashable has covered this innovative campaign a number of times previously, and we submitted a pitch to the editorial staff just like they request on their Twitter page. The numbers were enough to demonstrate its newsworthiness. Mashable also has also reported on Gary Vaynerchuk's activities after WineLibrary.TV was a Summer of Social Good sponsor as well. It's interesting that there's no comment regarding propaganda in that case or others like it. Scott Monty Global Digital Communications Ford Motor Company @ScottMonty" - Scott Monty

If you get a chance, check out the latest statistics from InsideFacebook.com. Please keep in mind that these are only number for the United States. But there are some things that stand out: Looking ... - Scott Monty