Scott Monty › Comments

"It's a great question, Tom. The same thing happened to Old Spice after the first Old Spice Guy effort. They went quiet for a while and then they started a new campaign. Those kinds of interactions, while entertaining, are expensive and inconsistent. From what I've seen from Oreo's regular content in between their Daily Twist posts, I think they'll be able to retain a respectable level of interaction and good content." - Scott Monty

"Thanks for the correction." - Scott Monty

"And that is...?" - Scott Monty

"The BSI Weekend will happen in New York in January as always. No news on the Sherlock Con later in 2013 yet." - Scott Monty

"Delete." - Scott Monty

"Henry Ford actually said that if he had asked people what they wanted, they would have said a faster horse." - Scott Monty

"Sometimes doing the right thing and holding back doesn't feel like it eases the release you need when you're angry about something. But you know what? It feels a lot better in hindsight, because you have to live with your actions far beyond just at that moment. And that's what is going to make you feel better in the long run. Good for you for doing what was right." - Scott Monty

"There are lots of solutions out there that help with managing content and comments. Just find one that suits your needs and make it work for you." - Scott Monty

"Thank you!" - Scott Monty

"The outfit American Orient Express used to offer some amazing journeys to sections of the country - a National Parks tour, the Northwest and Rockies, Mexico's Copper Canyon, and more. Unfortunately, they went out of business and no longer offer those trips on vintage railcars. And speaking of nostalgia, my favorite train movie has to be North by Northwest. If you haven't had a chance to see it, go rent it. Of course if it were made in today's post-merger environment, it would be called North by Delta. ;-)" - Scott Monty

"You're so right, Marty. So much of the activity is of the "drive-by" nature. So little willingness to actually enter into a well-reasoned debate." - Scott Monty

"Thanks for that additional literary reference, Des." - Scott Monty

"I love your thinking, Don!" - Scott Monty

"You may be right, Jennifer. I sent that photo because of the author's attack on the PR profession, not as an uncalled for broadside. In retrospect, it probably would have been better to not engage. But as you can see, I'm open to criticism and discussion, even here on my "very broken house."" - Scott Monty

"aprove" - Scott Monty

"I wish someone would show him the downward trends in these charts representing the world's favorable opinion of the United States:  http://www.pewglobal.org/datab..." - Scott Monty

"Excellent point! From New Jersey, no less." - Scott Monty

"We reached the threshold. This was unlocked on the Fusion Facebook page: https://www.facebook.com/fordf..." - Scott Monty

"Go for it, Nick! While the order banks haven't yet opened, I'm sure our dealrs would be glad to have the early hand-raising. Thanks so much for your interest." - Scott Monty

"Here's the connection: we have keyfobs out there that function the same way with our cars; stand close enough with one in your pocket, put your hand on the door handle, and the car will unlock automatically. Scott Monty Global Digital Communications Ford Motor Company" - Scott Monty

"I believe this is taking place at the National Press Club, not the Newseum..." - Scott Monty

"Interesting project. And good for Nissan for reaching out to you. I hope the Flex still stacks up well next to it. :)" - Scott Monty

"Personally, I think he just meant Watson as compared to Holmes. Like the classic quote, "If you want to look thin, hang out with fat people."" - Scott Monty

"Whoops! Editor's error." - Scott Monty

"If you're measuring clickthrough rates on Facebook, you're measuring the wrong thing. It's antiquated thinking to take standard web advertising metrics and apply them to social." - Scott Monty

"If you're measuring clickthrough rates on Facebook, you're measuring the wrong thing. It's antiquated thinking to take standard web measurement and apply it to social." - Scott Monty

"There are over 250 portrayals of Sherlock Holmes and you only offer three three choices? And only from the past 2 years? Far from elementary. Scott Monty, BSI http://bakerstreetblog.com http://ihearofsherlock.com" - Scott Monty

"One important detail to note is that if your YouTube channel isn't set to allow recordings of longer than 15 minutes, your Hangout On Air may not be saved. Check your account settings first." - Scott Monty

"Thanks for the suggestion, Valerie. I'm aware of Sherlockology, but didn't think to look there." - Scott Monty

"Michael, thanks for your leadership at Buddy Media. Ford is proud to be working with you. A couple of clarifying points about the Explorer reveal, since I was intimately involved in that project. We didn't only use Facebook ads for the reveal; there were digital media buys outside of Facebook and there was a heavy degree of content creation and engagement with fans that we executed on the Explorer page directly. And the Wall Street Journal misquoted us - we spend over 20% of our total marketing budget on digital and social efforts, which includes Facebook ads. We do NOT spend 20% of our budget on Facebook ads. Scott Monty Global Digital Communications Ford Motor Company" - Scott Monty