Women are the hot new demographic to court in the social space (if you can call half the population a "demographic”), but the fairer sex is catching up when it comes to mobile too, largely thanks to the iPhone. But is Apple’s gender-blind wunderkind truly more popular with women - or is Android, the iPhone’s defacto rival, just less popular? With 65% of the U.S. population projected to own a smartphone or tablet by 2015, it's safe to say that the gender differences in mobile are dissolving fast. Women are among the most explosive demographic segments for smartphone ownership, seeing a 13% spike between May 2011 and February 2012. Early adopters still skew male, but these days, the smartphone isn't a bleeding edge accessory so much as the gateway gadget for a new cohort of technophobes turned technophile. It’s no Pinterest, but according to data from now Google-owned Admob, iPhone users were split pretty evenly along gender lines in February of 2010, with women accounting for 43% of... - Jay Niemann