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Our preferences for one thing over another are more interesting from a data mining and profiling standpoint than simple likes and dislikes.
June 18, 2012
much more interesting since you can't tell why something is liked or disliked, especially if you only have the 'like' option -
Yes, indeed. Identifying and data mining binary preferences (I like this more than I like that) provides a much more fine-tuned understanding of one's mind and tastes than merely looking at likes and dislikes. There is probably a major commercial potential in developing software to manage "prefers" (as well as likes and dislikes). -
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