"This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. No Cindy Crawford, Britney Spears or Justin Timberlake. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is calling The Pepsi Refresh Project, debuting in 2010. "
- Sean O'Brien
from Bookmarklet
"The traditional approach to SOA introduces serious challenges that make it impractical for large implementations. This article suggests a series of patterns that can help developers enable lighter, interoperable, and scalable SOAs that can enable true business agility in large enterprise scenarios."
- Sean O'Brien
from Bookmarklet
"Today's corporate leaders are struggling to figure out how to use social media to further their business strategy. At Dell, we believe this is backwards thinking. Social media isn't a means to further a corporation's strategy, it's a means to help determine it."
- Sean O'Brien
from Bookmarklet
Microblogging, or short-form text updates via the Web, has become a hot trend for enterprises that want to help employees share information internally. Here's a look at how three businesses are using Twitter alternatives for microblogging, plus best practices for implementing it.
- Sean O'Brien
from Bookmarklet
IDC Predicts Recovery and Transformation in 2010 – Modest IT Spending Growth to be Accompanied by Fundamental Industry Transformation - http://www.idc.com/getdoc...
"In last year's predictions, we talked about how a slow global economy would act like a pressure cooker on the IT market, speeding the development and adoption of new technologies and business models," said Frank Gens, senior vice president and chief analyst at IDC. "What's different about 2010 is that the economic recovery will release some of the pressure on spending, enabling a number of transformational tipping points to be reached in a year of economic upswing."
- Sean O'Brien
from Bookmarklet
To help you optimize your pages, Google has announced a new Labs feature in Google Webmaster Tools designed to track page load speed. The new Site Performance tool is one part tracking and stats tool, and one part Firefox add-on.
- Sean O'Brien
from Bookmarklet
This is really amazing stuff. From games to augmented reality, what won't be possible?
- Dan Overlander
Wow - that is really really cool. When can we buy the software?
- Sean O'Brien
I created an account to receive updates so I'll definitely let you know - or you can follow thru to his site & sign up. I HOPE it's available SOON.
- Dan Overlander
Ahhh... heh - I'm always just so impressed by double-decker buses in America (well, anywhere, really, but it's rarer to see them here) that I'm driven to photograph them. They're the Yeti of the highway.
- Dan Overlander
I don't have one. I have an iPod touch. But my phone is a cheap Verizon slider. Sent like 10 random txt messages this morning.
- Greg Miller
from email
"The research identified the following seven competencies as most critical for success, now and in the future: 1. Leading people: directing and motivating people. 2. Strategic planning: translating vision into realistic business strategies, including long-term objectives. 3. Managing change: using effective strategies to facilitate organizational change. 4. Inspiring commitment: recognizing and rewarding employees’ achievements. 5. Resourcefulness: working effectively with top management. 6. Doing whatever it takes: persevering under adverse conditions. 7. Being a quick learner: quickly learning new technical or business knowledge."
- Sean O'Brien
from Bookmarklet
"Google Translate added a few features to its main web home, including instant translations as you type. What's really helpful is a bit more tucked away: phonetic pronunciations for non-Roman alphabets, like Chinese, and text-to-speech pronunciations for translating to English."
- Sean O'Brien
from Bookmarklet
"Even more telling is how companies apply currently traditional marketing practices to this new media channel, including: * Twitter as a newsfeed: 26% * Twitter as brand-builder: 24% * Twitter as direct marketer/sales channel: 16% * Twitter as thought-leadership channel: 11% * Twitter as customer-service channel: 9%"
- Sean O'Brien
from Bookmarklet
"According to comScore, as it has gained a broader audience, the older teens and twentysomethings that drove Facebook's initial popularity are using it less. And research by WPP Group's Mindshare suggests that group is reevaluating the site's worth as a tool for developing friendships. "
- Sean O'Brien
from Bookmarklet
"A little to my surprise, it's a great place for brunch. If you're looking for a place to bring a group for brunch - try Town Talk Diner. Check out the menu online before you go so you know exactly…"
- Sean O'Brien
[In this in-depth article, originally printed in Game Developer magazine earlier this year, Microsoft Game Studios user research expert Phillips looks at a simple but vital problem - why people stop playing games, and what feedback we can give them to encourage them to continue.]
- Sean O'Brien
from Bookmarklet
From where are these charts generated? It might be interesting to compare the percent of games completed to reviewer's ratings, to see whether higher-rated games are actually completed by many people or not.
- Dan Overlander
The Xbox Live Preview updates the popular gaming console to bring social networking to your TV. With the update, you’ll be able to access your Facebook, Twitter, and Last.fm accounts from your Xbox…. which effectively brings all of these social services into your living room, or wherever you have your Xbox connected.
- Sean O'Brien
from Bookmarklet
"That’s the word from a team of scientists at the University of California, Los Angeles, who reported this week that new internet users between age 55 and 78 improved their scores on decision-making and complex reasoning tests after just seven days online. The researchers said they found that surfing the Web seemed to stimulate neural activity and possibly enhance cognitive functioning in the mature group of internet users."
- Sean O'Brien
from Bookmarklet
Should it bother me that they obviously aren't really playing MTG?
- Sean O'Brien
I think it should bother us. It's kind of like saying, "yeah, here's to you, nerd dudes. But you're just a little TOO nerdy for real prime time." (Of course I realize there are actually/probably licensing issues at stake, but it's also proper nerd form to get upset at nothing in particular.)
- Dan Overlander
I say boycott Big Bang Theory until they show a proper MTG game with at least a mana tap.
- Sean O'Brien
"Your organization is looking at the market as a big dark scary room. Your job is to flip on the lights. How, you ask? Do a fact-based and practical risk assessment."
- Sean O'Brien
from Bookmarklet