“Giving Is the New Taking, and Sharing Is the New Giving,” Brands must turn customers into “brand holders” by “activating” them, promising one or more of the following benefits: personal or professional growth; new insights and learning; a connection with like-minded people; and the opportunity to contribute to a common cause by using their talent and potential.
- seanwood
Businesses still need to turn a profit. Sales, revenues, efficiencies, etc. are alive and well in the C-Suite. Firms demonstrating leadership that can connect customer experience with a social overlay and deliver business results will rule.
- seanwood