"This post will show exactly how one start-up improved their homepage conversion rate (visitor to sign-up flow) more than 20%, then 16% again, with a few simple changes and Google Website Optimizer. Once reading this, you will know more about split-testing than 90%+ of the consultants who get paid to do it… There are a few advanced concepts, but don’t be intimidated; just use what you can and ignore the rest. —" - Susan Beebe from Bookmarklet

Ooh, thanks for this, Susan. - Michael R. Bernstein