from article "Yes, big corporations will adopt social media to stay in touch with customers. But they'll do it by giving social media tools to existing parts of the organization: Customer support. Marketing. Public relations. And contrary to Parr's thin-air claims, I'm guessing that in a downturn, the guy who spends all day on Twitter will be first to go." - Robert Seidman from Bookmarklet

Valleywag offering more reasonable analysis than Mashable. Kinda scary. - Robert Seidman

To be fair, it is a counterpoint article at ValleyWag. To be honest, I almost wrote something on this topic two days before Ben wrote the post with almost the opposite conclusion. "Social Media Consultant" is a job title that's very quickly becoming a dirtier word than "lawyer." There are a lot of reasons behind this, and I'm not sure if the audience of Mashable is ready to hear them. - Mark "Rizzn" Hopkins

I agree with you and would also agree that many audiences can't handle the truth. Editorially, I'd still conclude Mashable's audience would've been better served with both Ben's viewpoint and yours. - Robert Seidman

You're probably right. I'll add it to my long list of editorials I've got to noodle. - Mark "Rizzn" Hopkins