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Anna from the Google Analytics team said, "data is stored for at least 25 months," when using Google Analytics. - SEMaven

What you want is FeedBurner’s MyBrand service. They explain it all here. It’s going to cost you. Oh, how it will cost! All of $3 per month for up to 3 feeds. Look, that’s well worth the tiny investment for even the smallest blog. Pay it. [NOTE: Since this was written, MyBrand become a free service]. Go into your FeedBurner account. Use the My Account link at the top of the page. You’ll see an option called MyBrand. Choose that, and you’ll see a screen like this: To make this work, you need your hosting provider to create a CNAME entry for a new subdomain you’ll create. If they can’t do that easily for you, find a new hosting provider. For me, I simply make a subdomain called feeds for any domain I’m dealing with. Since searchengineland.com is our main domain, our feed domain is: feeds.searchengineland.com Once I’ve created this, the MyBrand magic lets FeedBurner take control of where the domain points to. That let’s me turn the FeedBurner feed address for us into: - SEMaven

Instead of giving the search user thousands of patent search results, PatentCluster search engine groups similar patents together into clusters. Clusters help you see your patent results by topic so you can zero in on exactly what you’re looking for or discover unexpected relationships between patents. - SEMaven

Simply take the URL of your site and feed it to CopyGator. In a matter of seconds, the free service will return a post-by-post assessment as to which sites appear to be copying your content - and how similar that content may be. - SEMaven

Search two search engines at the same time. - SEMaven

Government created guide of resources for small businesses. - SEMaven

Really, journalists and bloggers can take advantage of fair use that allows them to use any web content as long as they credit the original creator. Fair use would apply if you are making journalistic commentary on a particular image - SEMaven

Site Abandonment Rate (in percent terms) = [1 – (the total orders placed on the website divided by total add to cart clicks)] - SEMaven

Maximize conversion and search marketing ROI Six simple steps: 1. Answer prospects questions. 2. Facilitate scanning. 3. Make navigation obvious. 4. Speak your customers’ language. 5. Create intuitive forms. 6. Invest in usability testing. - SEMaven

1) don't rely on discovery of text and links in flash or javascript - ensure proper html content and navigation are available as well. 2) don't rely on Google NOT discovering text and links in flash or javascript either if you don't want them to. Ensure robots are clearly disallowed from all such content, otherwise they can be really nosy - SEMaven

1. Prescriptive Posts 2. Immersive Posts 3. Feedback Posts - SEMaven

# Social media links (when not part of a larger strategy) are most effective for mid to long tail keywords. The head keywords were dominated by bigger brand domains with more domain trust and inbound links. # Getting your most desirable keywords into the Digg title is crucial since subsequent links will use it as for the anchor text. # Links and rankings gained from social media “stick”. - SEMaven

If you're hosting your blog on wordpress.com and are embedding video in your blog post, don't expect for it to show up in Google Reader. That's what Google employees confirm in a Google Groups thread. According to Mihai, a Google rep, there's a whitelist that sites need to be added to in order for their embedded videos to actually play within Google Reader. - SEMaven

P&G's attempts on Facebook fail. - SEMaven

I have found Bot Trap to be extremely effective in blocking the sneakiest of the web scraper bots. Bot Trap works by placing a hidden link on your homepage. That link can only be seen in the source code to the page. Ergo, the only things that should see and follow that link are web robots. But, that link is Disallowed in robots.txt, so polite robots will never try to follow that link. Robots that do follow that link get automatically added with Deny statements into your sites .htaccess file. Sometimes legitimate web robots get out of sync, so to make the script able to run unattended, I recommend that you whitelist those in your .htaccess file. - SEMaven

SERIOUSLY?!?!?!? - SEMaven

According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. - SEMaven

# Don't overstuff keywords in anchor text # Make the links relevant and useful # Organize links intelligently - don't just throw them into a big list # Cross-linking is OK, just do it naturally (and in a way that a manual review could believe it's not solely for SEO purposes) # Be smart about nofollows - nearly every footer on the web has a few links that don't need to be followed so think about whether your terms of service and legal pages really require the link juice you're sending # Make your footers look good and function well for users to avoid being labeled "manipulative" during a quality rater's review - SEMaven

Rules You Can Break: # Contractions # Dangling prepositions # Slang words # Sentence fragments # One-sentence paragraphs - SEMaven

free vertical search tool for the training community, delivering only results directly relevant to learning and development, removing off-topic sites and eliminating the proliferation of websites focused only on selling, delivering malware, ‘SEO’ spam, or advertising that is often found in the results of generic search engines. - SEMaven

I have heard this for years. It's interesting to finally see the trend on paper...uh, I mean on monitor. ;) - SEMaven

Best Time for SEO: - During the planning or redesign of your website Basic SEO Strategies: - Keyword research - plan site architecture around those phrases - map phrases to pages - write compelling content with keyword-rich Title tags - write descriptive, benefit laden copy - get the word out - SEMaven

sales = slippery slide. He says the sole purpose of the headline is to get the reader to read the first line of copy, the sole purpose of the first line of copy is to get the reader to read the second, and so on, until you’ve got the reader nodding and saying “yes”. Then you introduce the call to action. The idea is that you’re not luring them into the call to action, or pushing them, you’re letting them jump in of their own accord. - SEMaven

The face of PR is changing, or it must change, in order to be competitive. Relationships are no longer a one-way transaction and as such PR needs to adapt to these new communications characteristics. Keep in mind that the role has not changed completely; instead think of it as adding another tool to your tool belt. Advisor – To provide counsel: “This is what you should do.” Advocate – To provide counsel and meaning: “This is what you should do, and why” Activist – To be involved and motivating: “What can we do?” This role requires more involvement, more participation from the audience and requires a practitioner that truly understands how to use the tools. They need to motivate and involve, incorporate feedback and provide areas for the consumers to participate and gain a sense empowerment and control over the product (whether it be an actual thing, support for a cause, or an idea). The key here is to have “Message Discipline” – Say what you believe and say it often. - SEMaven

Check social networking sites to see if you username has been registered. - SEMaven

The winning design in both tests was information more prominent, offer less prominent. Remember, the informational call to action translated to a 15% increase in sales over the promotional offer. The all-important landing page used shorter copy with a top image hot-linked to a product page where readers could purchase products relevant to the information. In a sense, readers were being pre-sold on an item with expert advice which further motivated the purchase. Marketing Sherpa summed up the key takeaway as “Their audience responds better to relevant content than to a heavy-duty sales pitch.” - SEMaven

20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all. Broad match is a great way to capitalize on those unexpected, but relevant queries - SEMaven

Why is it that when there is an issue with Google, often Google won't write about it at one of the Google blogs or at the forums, but rather, respond to the issue at this blog, or a specific forum or another blog? Googler, JohnMu, responded to the question. He said it is a valid point, but he looks at it as, why make webmasters worry if they don't know about the issue. John explained that he has "seen how many of these things are completely blown out of proportion by people who are not really affected." John is worried that these types of announcements "would confuse them (webmasters) and leave them wondering if they need to change anything." - SEMaven

negative social proof. Instead of prompting people to change, it encourages people to stick with the crowd that hasn’t changed (especially if the change is inconvenient or undesired). It can even lead people to engage in behavior they otherwise wouldn’t, once they know others are doing it. - SEMaven

- ASP Support - ASP.NET Support - Powerful SQL Server Database - Access Database Support - PHP and MySQL Compatible - IIS Web Server - SEMaven