For too long, the digital industry has looked at brands like Pepsi simply as a monetization strategy. What's worse is that sometimes our digital friends view us as being uninformed members of the digital ecosystem - something akin to prey. Not only is that perception misinformed, its going to start impacting the bottom-line of many companies in the digital ecosystem.On the brand side, marketers... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] - Gabriella Sannino