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On 7th April Thursday, clickTRUE will be teaming up with Interaktiv to bring you this FREE SEMINAR on "Generating Qualified Leads"! Register now to get insights and best practices on leads generation! - gino carpio

We have had special previews of the Google Analytics V5 for a considerable period prior to the actual release - due to our Google Analytics Certified Partner Status. Let us walk you through a more in-depth view of specific sections of the Google Analytics V5 platform - starting with the Default Visitors Overview Page. - gino carpio

Google is golden, and one of the many reasons why we love these people is because they share what they know. They published an e-book titled "Make your website work: 10 ways to convert visitors into buyers" recently that we've found very useful and is a must-read and we want to share it with you too. - gino carpio

Whether you are a marketer dealing with social media for brands or doing social media for your own business, it is important that you understand a few things before starting any campaign. It is true that there are no real “written rules” on social media nor what is appropriate or inappropriate to do. However, if you use tact and common sense and think of your customers as human beings with feelings, you are likely to be successful. - gino carpio

After 18 months, we decided to review our analytics data and revamp our site to better serve our readers. Result? A Conversion-driven website that looks great on both the desktop and smartphone browsers! - gino carpio

The news on our website revamp got picked up by Marketing Interactive and AsiaOne. Here's the link: http://marketing-interactive.com/news... - gino carpio

clickTRUE strengthens online presence with a new website that offers better user experience. Singapore, 17 March 2011 – clickTRUE Pte Ltd (clickTRUE), the online consulting firm that helps companies strategise, design and build captivating experiences for the Web has given their website – www.clicktrue.biz, a brand new look. The firm specialises in Search and Conversion [...] - gino carpio

When it comes to form filling, which is usually a conversion step to many, try to keep fields minimal and layout straight forward. For best practice, do avoid multi-column layouts if possible. Take a look at how users could be confused over multi-column layout forms. - gino carpio

Facebook has unveiled last week in a note a new design for Facebook pages. Their look will be very similar to that of individual pages, but a few changes could be very beneficial to your business. Let’s have a look at the main changes that will take place on March 10th. - gino carpio

You’re hearing everywhere that businesses should have a social media strategy, that every week a new social media tool comes out (“what, you are not on Quora yet?”), that social media will be time consuming and that it may not pay off…in sum, social media seems quite complex and you are not sure if it’s worth investing your time in it. Let’s have a look at some benefits you can get from using social media for your small business. - gino carpio

Royal Plaza on Scotts has rolled out a contest, implemented by socialTRUE, to reward the most influential fans on Facebook with highly attractive prizes. The game requires RP fans to bring in the most number of users to “Like” RP on Facebook in order to qualify for the top prize. - gino carpio

Every Chinese New Year, we usually have a company "lohei" session to kickstart the year. This year, to signify a new beginning, we decided to do it off land. We rented a yacht for few hours and did our lohei and dinner off Lazarus Island. Overall, it was a refreshing experience and awesome chill. Looking forward to [...] - gino carpio

New Facebook profiles were introduced recently. Although your privacy settings remains, a lot of information will be more visible to others than in the old interface. Let’s have a look. - gino carpio

With more than 500 million users on Facebook, some are saying that the death of microsites is looming. However, not every campaign is suitable for Facebook and microsites still have some legitimacy. Let's have a look at each platform. - gino carpio

clickTRUE Pte Ltd (clickTRUE) has announced the successful completion of a management buy out deal backed by Kyosei Ventures. - gino carpio

Because “relationships matter”, using a business-focused networking site can be an interesting option to promote your brand. If you are not sure how to use Linkedin to help your brand grow, here are some tips. - gino carpio

Quora is a website where people ask and answer questions in real time about anything and everything.Find out what this website can do for your marketing strategy. - gino carpio

Following last week’s article about the importance of social media for small businesses, here are some tips to get you started with your social media strategy. Let’s have a look. - gino carpio

Following last week’s article about the importance of social media for small businesses, here are some tips to get you started with your social media strategy. Let’s have a look. - gino carpio

You’re hearing everywhere that businesses should have a social media strategy, that every week a new social media tool comes out (“what, you are not on Quora yet?”), that social media will be time consuming and that it may not pay off…in sum, social media seems quite complex and you are not sure if it’s worth investing your time in it. Let’s have a look at some benefits you can get from using social media for your small business. - gino carpio

Quora is a website where people ask and answer questions in real time about anything and everything.Find out what this website can do for your marketing strategy. - gino carpio

Because “relationships matter”, using a business-focused networking site can be an interesting option to promote your brand. If you are not sure how to use Linkedin to help your brand grow, here are some tips. - gino carpio

With more than 500 million users on Facebook, some are saying that the death of microsites is looming. However, not every campaign is suitable for Facebook and microsites still have some legitimacy. Let's have a look at each platform. - gino carpio

New Facebook profiles were introduced recently. Although your privacy settings remains, a lot of information will be more visible to others than in the old interface. Let’s have a look. - gino carpio

Are are you getting visitors to your website? More importantly, are they responding to your call to action? Or do they come and leave without doing anything? We're having a seminar that will teach you how to get results from your website. - gino carpio

Are are you getting visitors to your website? More importantly, are they responding to your call to action? Or do they come and leave without doing anything? We're having a seminar that will teach you how to get results from your website. - gino carpio

Ever felt like you needed some help to rectify a bad experience? We had a client that operates a website which allows consumers to relate unpleasant products and/or services, in the hope that a recourse or closure could be provided. The intentions of the client were good, and it served a great purpose, save for [...] - gino carpio

I used to think a well-navigated, aesthetically appealing website with good content are all the attributes you need for a great website. What more would you need, really? Well, apparently more than I thought. The above mentioned are imperative in any successful website, but that’s just the tip of the iceberg. So, what exactly makes an awesome website? - gino carpio

YouTube can really be a good way to direct traffic to your website. Undoubtedly so, as YouTube remains to be the leading video sharing site to date. - gino carpio