Shane Melaugh › Comments

For most people, starting a brand new site from scratch inevitably means a dip of months where you slave away building the site, creating content and putting in lots of hours but with little to no reward. It’s the most difficult time in creating an online presence – you’re full of uncertainty about whether your ... - Shane Melaugh

OptimizePress is a very popular theme that transforms a WordPress website into something like a Swiss army knife for marketers. With it, you can easily create sales-pages, launch-pages and lead capture pages. However, it is not the only theme of this kind and neither is it the newest. Is OptimizePress the best option, or is ... - Shane Melaugh

Did you know that there’s one single factor that you can look at to predict an individual’s future success with astonishing accuracy? That means that if you asked me to predict how successful a starting entrepreneur will be, I’d only want (and need) to know one single thing about them. I’ll tell you exactly what ... - Shane Melaugh

In today’s podcast episode, our guest is Sunil from the Extra Money Blog. Sunil has a perspective on online businesses and passive income that’s quite different from the “mainstream” if it can be called that. In the interview, he explains his views on growing and nurturing income sources slowly, but steadily. We also talk about ... - Shane Melaugh

With Webinar Connect, I’ve released a new software product that helps anyone who hosts webinars get more registrations and get more traffic. The product is one in a series of releases and while all the products are separate entities, they all fit together with my overall business strategy and the topics I cover on this ... - Shane Melaugh

In today’s podcast episode, we have a chat with Rob Cornish from GainHigherGround. Rob has gone from absolute beginner to being highly successful in the stock trading as well as the online marketing niche, in the space of just 18 months. The kind of success he’s had is a clear indication that he’s doing something ... - Shane Melaugh

In this week’s episode, we have a guest on our podcast. Michael Aagaard from ContentVerve is a copywriting and conversion optimization specialist from Denmark. In the podcast, he tells us about his approach to conversion optimization and talks about his content marketing strategy for his relatively recently launched English blog. Podcast Video Audio Version Click ... - Shane Melaugh

In this episode of the IM Impact podcast, Shane Melaugh and Paul McCarthy discuss the importance of adding emotional appeal to blog posts and other content. We also talk about some things we want to change about this website (and why) and some things that will never change (and why not). Watch the video to ... - Shane Melaugh

In today’s post I’ve got a video with some examination and two very important questions for you. There are some similarities between the most popular blogs online and they’re similarities no one ever seems to talk about. And I may have to change this website in some key ways, if I want to make it ... - Shane Melaugh

The live IM Impact podcast episode 4 is taking place today at 8pm London time. Unless things go horribly wrong, that is. Times: London (United Kingdom - England) Friday, 7 September 2012, 20:00:00 BST Toronto (Canada - Ontario) Friday, 7 September 2012, 15:00:00 EDT Los Angeles (U.S.A. - California) Friday, 7 September 2012, 12:00:00 PDT ... - Shane Melaugh

Pandas, penguins, backlinks, anchor-texts… whoever you blame, chances are that you’ve experienced a Google slap or two, if you’ve been doing SEO for a while. The same is true for me: several of my niche sites that were previously ranking and earning well were slapped from their SERP perches at one point or another. Is ... - Shane Melaugh

This episode was our first attempt at live broadcasting the podcast. And it kind of worked, so next time, we’ll maybe do it with an actual audience. This episode’s main topic is all about where drive and motivation come from. Why are we sometimes highly motivated and easily work for hours on end, to achieve ... - Shane Melaugh

The feeling of being stuck or treading water is a frustrating and very common one, among entrepreneurs. We’d all love to smoothly sail towards our goals and keep growing our businesses at a steady pace. Unfortunately, this is rarely how it pans out in reality. Watch the video below to see why you often experience ... - Shane Melaugh

In today’s episode, Paul McCarthy and Shane Melaugh explore the contrast between the “guru launches” of yesteryear and the new trend of doing price-dumping with WSOs. Also why we didn’t join either of those bandwagons and how the wrong pricing strategy can be deadly for your business. Click here to download this episode Links for ... - Shane Melaugh

In this episode of the IM Impact podcast, Paul McCarthy and Shane Melaugh discuss a few marketing topics (which is the point of the podcast). Among them: when to publish your content as a video, a blog post, a webinar or, indeed, a podcast. Plus, insights into our planning of an upcoming case study, where ... - Shane Melaugh

No matter what your online business model is, building a mailing list should be part of it. For all of the online business ventures that I’ve been a part of, email marketing has always stood out as the most profitable traffic source. I personally created a long-lasting, full time income, seeded from a small mailing ... - Shane Melaugh

YouTube offers a free and convenient video platform, for anyone to use. What a great opportunity for the frugal online marketer, right? Wrong. There are certain uses for YouTube, but it also comes with substantial risk. In fact, there are some kinds of videos that absolutely don’t belong on YouTube, under any circumstances and if ... - Shane Melaugh

If you’re subscribed to many online marketing related newsletters, you’ll notice that they tend to do an awful lot of promotions (a.k.a. product pushing). And if you’re subscribed to mine, you might notice that usually don’t do a lot of that kind of thing, at all. Most people don’t like being “salesy” and pushing products ... - Shane Melaugh

This post is all about teaching you everything you need to create your own videos and use them on your site. We’ve decided to create this post because despite video being an incredibly powerful tool, we couldn’t find a single comprehensive resource that explained the fundamentals of video creation, video players and delivery in a ... - Shane Melaugh

In this post, you can watch the replay of our website clinic webinar, where we showed live examples of how to improve websites to make them better and more profitable. In addition, you’ll also discover the easiest ways to replicate the tests we utilized during the webinar and you’ll find a list of all the ... - Shane Melaugh

Would you like your site to generate more income, but don’t know how to make that happen? Are you unsure about what direction your site design should take? Do you hear a lot about “usability” and “engagement”, but lack a concrete guide for what to actually do about these things? If so, this post is for ... - Shane Melaugh

Today, I have a pretty special invitation for you. This coming Saturday, I’m going to do a live webinar unlike any I’ve ever tried before. You’ll get a unique chance to get help with creating better websites, getting more traffic, getting better conversion rates and more. Watch the video below to see what the webinar ... - Shane Melaugh

Cashvertising (or Ca$hvertising) is a book written by Drew Eric Whitman. With its roots in offline and print media advertising and with a strong emphasis on copywriting, is this book any good for purist online marketers? Watch this short video review to see exactly what you can get out of Cashvertising, as an online marketer. ... - Shane Melaugh

Most stats we see when we look at our website analytics are just “vanity stats”. They elicit an emotional response and we can even get addicted to logging in to check our stats, and seeing another slight improvement in traffic or some other positive signal. But beyond that, how much use do we actually get from checking ... - Shane Melaugh

One of the New Rules of SEO is that Google now has a user engagement feedback loop that helps them understand if the user is getting what they expect to see for any given query. While we can’t be certain exactly what these signals are, it is widely suspected that bounce rate is an important ... - Shane Melaugh

Search engine optimization has always been a moving target. Algorithms change, people’s expectations of websites and web content change and SEOs need to adjust accordingly to keep up. The Google Panda update of March 2011 and many of the subsequent updates have shook up the SEO world to a greater degree than any updates before ... - Shane Melaugh

Google does not want good content. I know you’ve been told otherwise. I know that “Google wants good content” is a phrase repeated over and over, often by people who should know better. Unfortunately, it’s simply not true and believing it could be dangerous. In this post, let’s examine what Google really wants and what ... - Shane Melaugh

For small businesses and bootstrap marketers, it’s easy to feel persecuted by Google. From banning AdWords and AdSense accounts to Panda updates and from blocking keyword referral data (unless you’re a paying AdWords customer) to an increasing big-brand bias in the search results, it seems like Google is out to get small websites and small ... - Shane Melaugh

At the time of writing, the number one suggestion in the Votebox is about online security. How can I keep my site from getting hacked and taken down, or worse, being “injected” with malicious code that might even affect my visitors in a negative way? If you own many websites, chances are that you’ve had ... - Shane Melaugh

In many ways, marketing is about making yourself, your product or your brand noticeable. If you can stand out from the crowd and offer something unique or superior, half your marketing is already done. The good news is that there is one simple factor that will contribute to you standing out from the crowd more than ... - Shane Melaugh