"Some advertisers believe in the value of online ads for branding purposes, but other clients are yet to be convinced." ... "One company specialising in measuring the branding impact of online display is Dynamic Logic. Over the past few years, the company has surveyed more than 5.5 million people around the world to gauge opinions about more than 4,000 online advertising campaigns, and has measured almost 100,000 online creative executions. The firm's MarketNorms database holds results from more than 4,000 AdIndex research studies, which measure the attitudinal impact of advertising. The data for Europe shows a 2.1% uplift in aided brand awareness among consumers exposed to a brand's online advertising, accompanied by a 1.3% increase in brand favourability, and a 0.9% increase in purchase intent"
- Alistair (alpinefolk)
from Bookmarklet
I didn't really understand why display advertising was as effective as a ppc network, still not sure this article answers the question, but i do get the branding stuff now
- shawnsmith
There is a plugin in the meantime called "Tabs Open Relative" which makes new tabs open next to the active one: https://addons.mozilla.org/en-US... I've used it for a few months, and find it annoying to go back to Safari, where the tabs keep queuing up at the end.
- Zach Beauvais
from FriendFeed MT Plugin
You can already do this and a lot more to Tabs with an extension called 'Tabs Mix Plus. Must have extension. But it'll still be good to have built in support for it. Better late than never I guess!
- Bhavishya Kanjhan
from FriendFeed MT Plugin
Sarah I swear I've been getting frustrated with this problem for the past two days. It's been ridiculous. I want ALL my tabs to open to the right, including new blank tabs, not just links. Though I believe TabMix is an ext that already solves this problem. Hopefully the integration will come soon (like this month soon)!
- Corvida
from FriendFeed MT Plugin
thanks for the share, exactly what i was thinking of writing and this saves a lot of time!
- shawnsmith
Steph is awesome - she works at a paper GateHouse owned for awhile, and I had a chance to throw around ideas with her on e-mail lists and such.
- Ryan Sholin
no commenting on your tumblr so you get it here: you get to work in your roommate's office? looks like fun!
- shawnsmith
ha. yes. no comments = you have to be creative. :) and just got to spend the day with the roomie because her boss was gone. good times though.
- Sara Apol