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Sheila Scarborough

Sheila Scarborough

I'm a writer and speaker specializing in travel, tourism, social media and NHRA drag racing.
"Today is your gift; that's why it's called 'present'." @RummelAnnette at #DMAI14
"Embracing change also means being willing to admit that you're wrong." CEO of @rocketfuelinc at #DMAI14
Some time talking with my travel heroes @reidontravel & @jenleo is worth the price of admission. #DMAI14
Rage Against The Machine Gibson guitar, #Vegas Hard Rock. #DMAI14
Rage Against The Machine Gibson guitar, #Vegas Hard Rock. #DMAI14 -
Rage Against The Machine Gibson guitar, #Vegas Hard Rock. #DMAI14
Blinky lighty drinks at #DMAI14 reception. (@ Hard Rock Cafe Las Vegas w/ 11 others)
That moment when you realize that you didn't have much breakfast & you forgot lunch....
Of COURSE your #Vegas hotel curtains have a control panel. #DMAI14
About to speak at #DMAI14 - yay! -
About to speak at #DMAI14 - yay!
'merica. #Vegas #DMAI14
It starts at the airport. #Vegas
On the upper deck of The Deuce bus ambling down the @Vegas Strip from #dtlv. Already passed 4 wedding chapels. #DMAI14
Frozen Salted Peanut Caramel bar was NOM as promised by @jenleo. #chillspotlv #dtlv #DMAI14 (@ Chillspot)
Downtown #Vegas pride at @shopblumarble #dtlv -
Downtown #Vegas pride at @shopblumarble #dtlv
Converted freight container in #dtlv. Mexican Coke. Some @pinchestacos on their way. I now like @Vegas. :)
Shops, etc all made of shipping containers. #Vegas #DMAI14 (@ Downtown Container Park)
Psyched to speak at #DMAI14 tomorrow; yay! (@ ARIA Convention Center - @arialv)
Breakfast burrito & a Red Bull. #hitthegroundrunning
Wheels down & ready for tons o' tourism at #DMAI14 (@ McCarran International Airport (LAS) - @lasairport)
RT @nerdseyeview: dear rocket wielding lunatics, just stop it, okay? yours truly, everyone else
A7. Go where online media hang out, online & off. For ex: there's a beer blogger conference & there's the #craftbeer hashtag. #tourismchat
A6. More on the @HawaiiHTA blogger fam that included locals (was in 2009; thx @christinelu!) #tourismchat #DMAI14
A7. Best way to start connecting w/bloggers is....on their blog. Twitter chats are great, too. #tourismchat
A6. Yes, @HawaiiHTA paired visiting niche bloggers w/local bloggers in same niche. Wish more DMOs did this. #tourismchat
Side note: don't ask for honesty from online media & then get mad if they point out that your local dump is, well, a dump. #tourismchat
A4.Content quality trumps all, & remember that little bloggers can grow up to be big bloggers (HT @lizstrauss) #tourismchat
Connecting with media isn't new, of course (hello, Rolodex.) Build relationships b4 asking for something. #tourismchat
A3. I hope destinations that are hunting for out-of-town "influencers" have already built a foundation w/local ones. #tourismchat
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