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Shey
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9 hours ago
From the page: "For Abdel-Qader Ali there is only one regret: that he did not kill his daughter at birth. 'If I had realised then what she would become, I would have killed her the instant her mother delivered her,' he said with no trace of remorse. ...he remains a free man, despite having stamped on, suffocated and then stabbed his student daughter to death." - Shey
Horrible, horrible, horrible. - Mike Reynolds
This was a crazy read! - Corvida
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Celebration of Bronson James' 40 Years of Ministry
Frank's Stuffed French Toast
Cutsie pie
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7 hours ago
Say what you want about Detroit, but I love going there - Shey
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Kenny Smith copies Kobe for his new shoes
Friday at 12:15 pm
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Friday at 3:29 pm
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Friday at 7:56 am
Presenter(s):Charlene Li, Josh Bernoff - Shey
Groundswell: not just about Web2 tech, its about people connecting with each other - Shey
Example of concerns: YouTube video of Comcast tech sleeping on couch. First result for searching "Comcast" in YT. - Shey
Another example: CaliforniaCoastline.org photo of Barb Streisand house -- spread all over the net due to threat of lawsuit. - Shey
Another: Jericho and CBS -- 20,000 tons of nuts sent?? One of the dangers of the medium -- still not enough viewers to support the show. - Shey
Groundswell is the trend of consumers getting info from each other and not corp. - Shey
Objectives are the key to a successful social strategy: thinking about what you want to accomplish, NOT the technology. - Shey
Without objectives, you can't measure, and your social strategy will fail - Shey
POST: People, Objectives, Strategy, Technology -- in that order - Shey
1. Who - Shey
2. What you want to accomplish - Shey
3. Understand how you expect the customer relationship to change - Shey
4. Choose tech based on objectives and the people you want to reach - Shey
Social Technographics: Inactives, Spectators, Joiners, Collectors, Critics, Creators - Shey
Key Roles and Groundswell Objectives: - Shey
Research --> Listening e.g. DelMonte's I love my dog community-- wanted to hear what customers were saying -- package testing as well - Shey
Marketing --> Talking (2-way communication) e.g. Blendtec and blending the iPod -- $50 worth of materials = over 5,000,000 views on YouTube. Sales jumped by 20%. e.g. 2 = P&G BeingGirl.com -- getting customers to talk about uncomfortable subject (tampons) -- P&G says the community is 4x as effective reaching their market. e.g.3 Tivo joining an existing, vibrant community instead of creating their own. - Shey
Sales --> Energizing (getting your most passionate customers to do the selling for you) e.g. Brides.com = a MySpace microsite about being a Bride -- getting Brides and their friends involved. Countdown widget on Myspace page. Link from widget back to Brides.com microsite, easy to add. The people most passionate are selling the service. e.g3 -- ExpoTV uses reviews to energize customers. Some customers more technical than others, bargain hunters vs shopaholic -- ExpoTV lets you find like minded ppl - Shey
Support --> Supporting (support provided by your own customers) e.g. Dell community -- 1 member has 473,113 min, 22,508 posts -- saving Dell a chunk of change -- because he loves helping. e.g2. Best Buy - Blue Shirt Nation support front line workers -- employees talk to each other -- saving time by sharing info - Shey
Development --> Embracing (allowing customers to give their ideas) e.g. Starbucks - My Starbucks Idea. Community submits ideas and vote on them (Wi-Fi) -- they also get feedback on ideas they go through with. e.g.2 - French bank puts up suggestion box. Put up a few on the site to get feedback - Shey
ROI of executive blog - year 1 - total costs: 285K - total value: 353K - Shey
Dell Hell (re: Jeff Jarvis) and Dell laptop on fire. (caused 75% of all comments about Dell were negative) -- started blog resolution program. Complaints on blog were address much quicker than usual avenues - Shey
Dell eventually decided to join the conversation and improve their communication and image. Michael Dell gave it support -- managed to address flaming notebook. - Shey
Dell executives review and implement customer suggestions - IdeaStorm. Decided to ship Dells wit Linux based on feedback. - Shey
Dell also uses a blog to talk to investors - DellShares. - Shey
Overall Dell's customer contact has grown and 75% negative comments are now 50/50 and getting better. - Shey
Keys to sucess: Start with your customers. Choose and objective you can measure. Line up executive backing. Romance the naysayers. Start small, think big. - Shey
END - Shey
This was really cool Shey - thanks for doing it! - Hutch Carpenter
@Shey - awesome recap and an interesting use of friendfeed. - Rob Diana
thanks, no problem. I found it really informative - Shey
Very cool Shey! Thanks for the creative idea. I tried to take notes during yesterday's Scoble/FriendFeed video, but I only thought of it half-way through. - Mitchell Tsai
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Friday at 7:44 am
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Friday at 7:44 am
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Last.fm
loved six songs on Last.fm
StumbleUpon
stumbled upon three sites on StumbleUpon
StumbleUpon
stumbled upon a site on StumbleUpon
Friday at 6:48 am
From the page: "Just as sexism no doubt remained an issue in Pakistan, even after Benazir Bhutto became Prime Minister in the 1980s and again in the 90s (or in India or Israel after both nations had female Premiers, or in Great Britain after the election of Margaret Thatcher), so too can racism exist in abundance, in spite of the electoral success of one person of color, even one who could be elevated to the highest office in the world's most powerful nation." - Shey
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