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Steven Perez
Packaging the genre: publishers as curators | Blog | Futurismic - http://futurismic.com/2009...
"I find myself thinking a lot about what i call the “Foyles” model. in the not too recent past Foyles in London shelved books, not alphabetically by subject or genre, but by publisher such that there was the Penguin section and the Bloomsbury section. For a more recent example, video stores usually shelve Criterion titles on their own — precisely because of the power of the brand. From this perspective I see two sorts of physical store plays — one could open a completely new sort of superstore . . . . where publishers, like perfume companies, effectively rent space to show their wares (fulfilling in some cases with actual books but also via POD and online). The second is a publisher branded cafe/store…" - Steven Perez from Bookmarklet