"Increasingly, words don't mean anything. In politics, campaigning candidates make statements that flatly contradict their actions and policies, and no one seems to object or even care. It is not the routine dissembling of political figures that is striking, but rather our near-complete indifference to it. We are as well almost completely inured to the vacuity of advertising copy, the words of which increasingly mean nothing at all to the reader. Does anyone really believe that GE "brings good things to life?" Or that a housing development I passed today - "Walnut Crossing" - actually has any walnut trees or crossings? From brand names to PR slogans to political code-words, the language of the media that inundates modern life consists almost wholly of subtle lies, misdirection, and manipulation." - Steven Perez from Bookmarklet