"The question of the most popular sport on television has been long answered, but football put an exclamation point on it Sunday when a regular season N.F.L. game was far more watched than Game 4 of the World Series. Both events had huge audiences, but the game between the Green Bay Packers and Minnesota Vikings, featuring the return of Brett Favre to Green Bay, was watched by an average of 29.8 million viewers — considerably more than the 22.3 million viewers who turned up for the Yankees’ win over the Phillies in the World Series. Football showed its true power in the prime-time portion that ran after 7 p.m. That part of the game drew 39 million viewers, a figure on par with most playoff games." - Steven Perez from Bookmarklet