"Translation: “we’ll encourage people to think for themselves rather than spoon-feed them other people’s agendas”. Probably the bravest item on the list, and – sadly – the one that will lay any venue that adopts it open to being slaughtered by its competition. In a den of liars, honesty is suicide; these rules would be a great manifesto if you were founding a new civilisation on a distant planet, but trying to push them onto the existing media  infrastructure is probably an exercise in futility. I suspect that if the character of media is going to change, it will do so because the bulk of those of us who consume it start making it as well… and even if that happens, there’s no guarantee that everyone’s going to share the same ideas about how it should be done." - Steven Perez from Bookmarklet