"Bloggers who are tied into social media sites have long used FeedBurner's FeedFlare functionality to help promote their blog posts, from pushing visitors to Digg or Stumble posts, add them to Delicious, or e-mail them to friends. But increasingly, information from external social networks is being fed back to the blog itself - from the number of retweets a post may have received to the number of Google Reader users who shared the item, for example. A new custom feedflare, designed by Kevin Fox, the lead designer of FriendFeed, and the artist behind popular sites such as GMail and Google Reader, is now available to display the likes and comments your post might have gotten on FriendFeed. It's already running on this site, and can be seen on his RSS feed as well." - Steven Perez from Bookmarklet