"TOTW is basically a joke that Ariana and I pull each week in our joint guise as the International Electrophonic Unit. Basically, we take some of the stupider things I’ve said on Twitter and elsewhere, often in a state of extreme alcoholic refreshment or severe sleep deprivation, and put them on a t-shirt. Ariana set up a Cafe Press store (because this is a joke and engaging with a serious maker of t-shirts would be less funny to us), and… well, once a week, here we are." - Steven Perez from Bookmarklet