 |
|
| FriendFeed is the easiest way to share online. Learn more » |
Laurel Papworth
social network strategist, Goddess of the Social Media workshop
Australia Toyota Yaris social media campaign Downfall - http://laurelpapworth.com/austral...
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a "social media marketing campaign". Think "stunt" and you have a better idea of what they are talking about..
- Laurel Papworth
Social Media stunts are risky - Toyota Yaris Australia in #Downfall satire. http://www.youtube.com/watch... Very funny. Well I reckon it is... :) Background post http://bit.ly/3OfHke
  |
This video has been repurposed many times but this is the best use I have seen yet. If you read the background post you begin to realise that Toyota are playing a Social Media version of Australian Idol with Agencies. hmmmm
- Deano @ Byron New Media
Australia Toyota Yaris social media campaign Downfall - http://laurelpapworth.com/austral...
Francesco LVDI liked this
Media140 Sydney: Social Media Twitter & Journalism - http://laurelpapworth.com/media14...
API Widget Economy: Social Media Business Podcast - http://laurelpapworth.com/api-wid...
Francesco LVDI liked this
Laurel in Hobart, running social media workshops for Department of Premier (gov). Two days here then back in Sydney for Media140 on Thursday.
Donations as Revenue: Social Media Business Podcast - http://laurelpapworth.com/donatio...
Where is the money in social media? One of the 22 revenue streams is donations and a foundation stone of open source online community economies.
- Laurel Papworth
Experiential Economy: Social Media Business Podcast - http://laurelpapworth.com/experie...
What is "the experience economy" - is it the next step on from agrarian, commodity, service...? How does value - and therefore money, currency - shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.
- Laurel Papworth
Australia: Social Media Marketing Job at Commonwealth Bank - http://laurelpapworth.com/austral...
COI: Cost of Inaction United Breaks Guitars - http://laurelpapworth.com/coi-cos...
Good Game: ABC TV Show and online communities - http://laurelpapworth.com/good-ga...
ABC TV show sacks their host - excuse me, founding host - Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today's social media climate? nuh uh. Jeremy gets online and says i
- Laurel Papworth
Good Game: ABC TV Show and online communities - http://laurelpapworth.com/good-ga...
Mainstream editors will get articles from bloggers with audience - http://laurelpapworth.com/mainstr...
Alberto D'Ottavi liked this
<--- is extending the hand of (Facebook) friendship to online community managers. If you know a forum admin or game moderator or community host, could you please refer me? ;).
If you are playing Farmville, please send me a cow? It's URGENT! :P.
Donations as Revenue: Social Media Business Podcast - http://laurelpapworth.com/donatio...
Pox Day Seven - http://www.flickr.com/photos...
 |
Donations as Revenue: Social Media Business - http://www.youtube.com/watch...
 |
Social Network and Online Community Strategy by Laurel Papworth - http://laurelpapworth.com/
volkswagen have the right idea re:social media
- Laurel Papworth
Volkswagen: The fun theory - http://laurelpapworth.com/volkswa...
Gary Hayes Social Media Count - http://laurelpapworth.com/gary-ha...
Joss Whedon: "I'll take crazy over stupid any day." - http://www.youtube.com/watch...
 |
Experiential Economy: Social Media Business Podcast - http://laurelpapworth.com/experie...
Experiential Economy: Social Media Business - http://www.youtube.com/watch...
 |
How NOT to do Customer Service on Twitter Crucial Paradigm - http://laurelpapworth.com/how-not...
Crucial paradigm versus a client over a Twitter comment. Justified?
- Laurel Papworth
Facebook: Sentiment Measurement and social media - http://laurelpapworth.com/faceboo...
SilkCharm AION - http://www.flickr.com/photos...
 |
So you stopped playing WoW Laurel?
- Arnold Aranez
Other ways to read this feed:
